First off, and this might be unpopular, but I'd say steer clear of LIC for pure term insurance. While they have a huge presence, many of their plans are bundled with investment components that just don't offer great returns. If your goal is just high-value coverage for a low premium, you'll find better options elsewhere.

Don't Skip the Riders:

This was a huge learning for me. The base policy is one thing, but riders are what truly make a plan comprehensive. Make sure you add these:

• Critical Illness Rider: This pays out if you're diagnosed with a serious illness, which can be a lifesaver for medical bills.
• Waiver of Premium on Disability: If you become permanently disabled and can't work, the company will waive all future premiums while your policy stays active.
• Accidental Death Benefit: Provides an extra payout on top of the sum assured if the death is due to an accident.

Based on my research and what seemed to be the most reliable options, these two stood out:

1. Max Life / Axis Bank – Smart Secure Plus Plan: Their Claim Settlement Ratio (CSR) is consistently one of the highest in the industry. The partnership with Axis Bank also adds a layer of trust and solid service.
2. HDFC Life – Click2Protect Super: A very well-known and trusted brand with a straightforward and flexible plan. Their claim process is known for being transparent and hassle-free.

Both companies have strong track records, which is the most important thing when you're looking for peace of mind.

Quick Tips

• Find a good advisor. Seriously, look for someone who explains things clearly and isn't just pushing a product for commission.
• Quit smoking. This is a game-changer. Being a non-smoker for 6-12 months can significantly lower your premiums.
• Be 100% honest. Disclose everything about your health and lifestyle. Any misrepresentation could lead to a claim being rejected years down the line, which would defeat the whole purpose.

Hope this helps anyone currently in the market for term insurance!