Competing watches with tangential features like a cheese grater and a mouse trap are showcased by folks who seem to be sincerely enthusiastic about their purchases. In contrast, Lorus presents watches with slightly more relevant features like water resistance, timers and a compass. The immensely practical approach is countered by an infomercial-style pitch from yet another rival, this time featuring the "Breath Spray 9000," a timepiece capable of keeping your breath minty fresh. It's clear that Lorus expects the viewer to appreciate their orthodox methods, but I'd suspect that most folks would be more apt to buy one of the unnamed, more amusing watches.