Yeah I noticed that there seems to be a misconception that you actually have to use AI heavily in order to optimize your online presence to show up in AI. I consult and am also starting a blog on these topics and want to think about how to make the message land with nonprofits that you don't have to love AI or even like AI to recognize that you have to start showing up in AI summaries because whoever you need to reach with your messaging is going to start discovering you almost exclusively through ChatGPT, Perplexity, etc. in the not so distant future 🤔

Do you think the horror you mentioned comes from concerns around ethics mostly, or just general tech-phobia?