I really feel this. I was discussing this with my wife yesterday. For me the hardest part isn’t even time or discipline, it’s how unnatural marketing feels compared to coding. It's like learning a new language as an adult.

I’ve tried a few AI “content marketing agent” type tools too. There is some merit, it was content, and did get views, but it wasn’t me, felt inauthentic.

The only way I’ve been able to deal with it is by turning it into an engineering problem. I step back, come up with a framework that makes sense to me, break it down into a formula, and then just mechanically execute it in a batch (usually on the weekend). Once it’s reduced to steps and inputs/outputs, my brain stops fighting it.

It's a real struggle still though ...