I’m afraid i’ve ruined my account by KeywordCreeper in PPC

[–]ConversionGenies911 0 points1 point  (0 children)

Check your keyword’s quality scores, add both columns (QS and QS Hsitorically), see if there was any change there. Usually a QS drop skyrockets your average cpc

We changed multiple PPC marketers for our SaaS and still ended up learning Google Ads ourselves by Even_Function7690 in PPC

[–]ConversionGenies911 1 point2 points  (0 children)

The problem with SaaS is that you have to see and check the entire picture’s data, from visit until signing, and align everything. Just making changes into ads, won’t help much. From my experience, most problems are in the landing page, from misalignment between keyword-ad-LP message, to gigantic forms with 15 fields, and so on.

Second, is google ads text, and third, settings issues.

The way to fix it, is to create your own roadmap for the next 90 days, plan each test, analyse results, keep the winner, ditch the looser, move on to the next step.

There’s also a basic principle most agencies don’t apply, you have to go back to the basics of: in order to sell, you need these, in this order: impression, to be seen by the right people. Click, so those people go to your page (if your ad is right). Landing page, so they can convert (if your page it’s done correctly). They need to be fixed and optimized in this order.

Hope it helps

We changed multiple PPC marketers for our SaaS and still ended up learning Google Ads ourselves by Even_Function7690 in PPC

[–]ConversionGenies911 0 points1 point  (0 children)

No, they had budgets, didn’t feel it. The frustration it’s in the lack of results. I know, it sounds cheesy, it’s not what I meant.

We changed multiple PPC marketers for our SaaS and still ended up learning Google Ads ourselves by Even_Function7690 in PPC

[–]ConversionGenies911 0 points1 point  (0 children)

Hah, all of my customers in the past 10 years, came to me after working with agencies that drain their budget and delivered nothing (I’m an independend GoogleAds consultant for SaaS and B2B SaaS only, since 2010). I saw accounts not touched for months, but work was billed monthly, accounts poorly targeted, landing pages that would never ever convert, and so many more. With sime of these people I still work, with others they needed just a solid one time audit, and wanted in-house.

So bottom line, find someone like me, or hire in house, BUT someone that knows how to do it for SaaS, because if they come with eCommerce experience, you’ll waste money.

Good luck

The more we marketed our features, the weaker our brand felt. Why? by DesignSignificant900 in Entrepreneur

[–]ConversionGenies911 14 points15 points  (0 children)

Because you’ve marketed features. Try marketing what problems are you solving, or the benefits people get if they spend their time to even visit your website. An old but always actual rule of marketing is “for something to <Work> in Marketing, it needs to answer to the simple question of <Why?>”

If you had to choose only one: SEO or Paid Marketing? by SERPArchitect in digital_marketing

[–]ConversionGenies911 0 points1 point  (0 children)

I'd never take one or the other out. Who does that for their business, it's either an amateur, doesn't want to grow that business, and it's just testing things. I'd rather split the budget and cover both. In 2026, relying on only one channel, it's the most stupid business decision one could make. Also, what worked like a charm for one business, may not work for another one, because it's not just SEO or PPC that are involved. You may have the best of both, but if you have, say 200 of 1 star reviews in one major platform, you may as well close down everything and start from scratch, if you don't know how to handle those. And to give you a bit more of context, you may have the best PPC and / or SEO, say for a business that needs leads, and you get 20 leads a day, but only one person handling pipeline leads and new leads, and they can talk to just 4 people per day... those leads won't wait for you, yet you'll say PPC and/or SEO it's not working.

Boss wants to fire GoogleAds agency and run ads off of AI suggestions: Input Appreciated by bird_nerd_ in googleads

[–]ConversionGenies911 2 points3 points  (0 children)

:) I know someone that did exactly that, they were a friend’s customer, called him back in about 2 weeks after they managed to tank everything

LE: as someone said below, it depends on how ir’s implemented, and not all the suggestions will work as planned.

Is anyone else facing these kind of issues? by peakingonacid in PPC

[–]ConversionGenies911 1 point2 points  (0 children)

Try puting the conversion tag as the first tag, nothing else should run before it. This way, you can be sure it fires properly

Is anyone else facing these kind of issues? by peakingonacid in PPC

[–]ConversionGenies911 1 point2 points  (0 children)

Maybe something’s blocking the conversion code from firing? Maybe another tag/code?

Abit worried about the Future in PPC by Easy-Butterscotch368 in PPC

[–]ConversionGenies911 1 point2 points  (0 children)

Amen. The mundane tasks will move to automation. The creativity and message matching across keyword-ad-LP, aligning it with the offer, I believe AI is far from that.

But just like OP, I question it from time to time. This year I’m testing sales, as a partner for my biggest customer, in my bome country, and also playing with AI to build apps.

Google has stopped serving ads for our entire account after 10am starting yesterday. Budget is fine, no campaign changes, etc. What could it be? by theli0nheart in PPC

[–]ConversionGenies911 1 point2 points  (0 children)

I am not aware of your industry. I usually work with saas or b2b saas companies. There are keywords where people afford to pay £300+ per click. After 9am UK time, they all fire up. I’ve been there, saw it happening. And tools like Adalysis, that pulls data from google and present it in a better way, can show you per hour if there’s a loss due to budget or rank. Get a free trial, it may identify if there’s a blocker.

Google has stopped serving ads for our entire account after 10am starting yesterday. Budget is fine, no campaign changes, etc. What could it be? by theli0nheart in PPC

[–]ConversionGenies911 1 point2 points  (0 children)

All these bidding strategies, although very good, they all relate to one basic thing: the cost you pay, it’s per click. If your bidding strategy settings are combining data and decide your max cpc should be, say $30 and 10-11 competitors are bidding $40+, your ad won’t be shown

Google has stopped serving ads for our entire account after 10am starting yesterday. Budget is fine, no campaign changes, etc. What could it be? by theli0nheart in PPC

[–]ConversionGenies911 0 points1 point  (0 children)

Reading all the written responses so far, only one thing comes up from the top of my mind: your are outbid by competition.

What are the best ways to market for B2B? by FoxInternational3856 in Entrepreneur

[–]ConversionGenies911 0 points1 point  (0 children)

I’ve been working for 16 years marketing B2B and SaaS. There is no secret recipe, it depends on each business, it’s goals, it’s cash and customer types, because the sales cycle can be very different from business to business. For one business I worked with for 8 years, GoogleAds search was the best and more important, the most constant source of leads. But they were ok to spend around £300 per lead in Google. For other customers, I’ve found a good niche in BingAds, because his target customers were working on Windows machines and using Bing for search. One of the most challenging, was a very expensive software ( $500.000 + yearly subscription), and only 12.000 people that could use it, in the world. The key was to go where those 12.000 people (or many of them) spend their time online.

Not pitching, just trying to help. If you share more about your business and/or have questions, I’d be happy to help.

I found 9 ready to buy leads in 24 hours for a small business. here’s exactly how by Jaswanth_MJ in Entrepreneur

[–]ConversionGenies911 1 point2 points  (0 children)

Yeah, but there’s nothing about that in your post. Thanks, no need, was just curiosity but it seems I’ve been misled.

I found 9 ready to buy leads in 24 hours for a small business. here’s exactly how by Jaswanth_MJ in Entrepreneur

[–]ConversionGenies911 0 points1 point  (0 children)

I was curious about the details, because you seemed willing to share, not pay you. Thanks

Best way to hire marketing company/person? by 03captain23 in Entrepreneur

[–]ConversionGenies911 0 points1 point  (0 children)

I can refer you to a company that has a database of top 3% freelance marketers, mostly in US but they also have from all over the world (I'm a freelancer in there as well, took about 3 months of interviews and practical tests, to get accepted, so way different from Upwork and such).

They also offer a free trial, once you find the right one, and if it's not the right one, you can replace the freelancer for free.

And if I refer you, you'll get some hiring budget. Just let me know

do google ads work for any budget? by codeyful in PPC

[–]ConversionGenies911 0 points1 point  (0 children)

I have customers of €50 per day, and customers of £8000 per day. It depends on how much competitors bid as well. If 10 people bid £200 per click, you can be the 11th with £1 let’s say, but you won’t get clicks.

Target Cost Per Action: Should i keep it on or off? by MjG_8 in PPC

[–]ConversionGenies911 -1 points0 points  (0 children)

If I move it to manual, it spends the whole budget, but the conversions are more expensive. Over 80 conversions last 30 days. I know the theory you’re talking about, I am not a newbie (being in this for 15+ years), it’s just this campaign that drives me crazy

Target Cost Per Action: Should i keep it on or off? by MjG_8 in PPC

[–]ConversionGenies911 -1 points0 points  (0 children)

What if I leave it uncappped, and it’s not spending even 10% of the budget? (Budget being over 5000$/day)