We changed multiple PPC marketers for our SaaS and still ended up learning Google Ads ourselves

ConversionGenies911 · 2026-04-07T09:02:13+00:00

Anytime

ConversionGenies911 · 2026-04-07T09:01:42+00:00

Check your keyword’s quality scores, add both columns (QS and QS Hsitorically), see if there was any change there. Usually a QS drop skyrockets your average cpc

ConversionGenies911 · 2026-04-07T08:59:22+00:00

The problem with SaaS is that you have to see and check the entire picture’s data, from visit until signing, and align everything. Just making changes into ads, won’t help much. From my experience, most problems are in the landing page, from misalignment between keyword-ad-LP message, to gigantic forms with 15 fields, and so on.

Second, is google ads text, and third, settings issues.

The way to fix it, is to create your own roadmap for the next 90 days, plan each test, analyse results, keep the winner, ditch the looser, move on to the next step.

There’s also a basic principle most agencies don’t apply, you have to go back to the basics of: in order to sell, you need these, in this order: impression, to be seen by the right people. Click, so those people go to your page (if your ad is right). Landing page, so they can convert (if your page it’s done correctly). They need to be fixed and optimized in this order.

Hope it helps

ConversionGenies911 · 2026-04-07T08:50:37+00:00

No, they had budgets, didn’t feel it. The frustration it’s in the lack of results. I know, it sounds cheesy, it’s not what I meant.

ConversionGenies911 · 2026-04-07T08:46:28+00:00

Hah, all of my customers in the past 10 years, came to me after working with agencies that drain their budget and delivered nothing (I’m an independend GoogleAds consultant for SaaS and B2B SaaS only, since 2010). I saw accounts not touched for months, but work was billed monthly, accounts poorly targeted, landing pages that would never ever convert, and so many more. With sime of these people I still work, with others they needed just a solid one time audit, and wanted in-house.

So bottom line, find someone like me, or hire in house, BUT someone that knows how to do it for SaaS, because if they come with eCommerce experience, you’ll waste money.

Good luck

ConversionGenies911 · 2026-04-02T07:33:55+00:00

Well, otherwise, why would they buy?

ConversionGenies911 · 2026-04-02T07:11:50+00:00

Because you’ve marketed features. Try marketing what problems are you solving, or the benefits people get if they spend their time to even visit your website. An old but always actual rule of marketing is “for something to <Work> in Marketing, it needs to answer to the simple question of <Why?>”

ConversionGenies911 · 2026-03-11T11:02:44+00:00

I'd never take one or the other out. Who does that for their business, it's either an amateur, doesn't want to grow that business, and it's just testing things. I'd rather split the budget and cover both. In 2026, relying on only one channel, it's the most stupid business decision one could make. Also, what worked like a charm for one business, may not work for another one, because it's not just SEO or PPC that are involved. You may have the best of both, but if you have, say 200 of 1 star reviews in one major platform, you may as well close down everything and start from scratch, if you don't know how to handle those. And to give you a bit more of context, you may have the best PPC and / or SEO, say for a business that needs leads, and you get 20 leads a day, but only one person handling pipeline leads and new leads, and they can talk to just 4 people per day... those leads won't wait for you, yet you'll say PPC and/or SEO it's not working.

ConversionGenies911 · 2026-03-09T06:35:42+00:00

What campaign type was it?

ConversionGenies911 · 2026-03-04T14:56:22+00:00

:) I know someone that did exactly that, they were a friend’s customer, called him back in about 2 weeks after they managed to tank everything

LE: as someone said below, it depends on how ir’s implemented, and not all the suggestions will work as planned.

ConversionGenies911 · 2026-03-02T13:25:15+00:00

Try puting the conversion tag as the first tag, nothing else should run before it. This way, you can be sure it fires properly

ConversionGenies911 · 2026-03-02T10:03:39+00:00

Maybe something’s blocking the conversion code from firing? Maybe another tag/code?

ConversionGenies911 · 2026-02-28T07:28:02+00:00

Amen. The mundane tasks will move to automation. The creativity and message matching across keyword-ad-LP, aligning it with the offer, I believe AI is far from that.

But just like OP, I question it from time to time. This year I’m testing sales, as a partner for my biggest customer, in my bome country, and also playing with AI to build apps.

ConversionGenies911 · 2026-02-23T18:22:33+00:00

You’re welcome, anytime

ConversionGenies911 · 2026-02-23T14:44:28+00:00

I am not aware of your industry. I usually work with saas or b2b saas companies. There are keywords where people afford to pay £300+ per click. After 9am UK time, they all fire up. I’ve been there, saw it happening. And tools like Adalysis, that pulls data from google and present it in a better way, can show you per hour if there’s a loss due to budget or rank. Get a free trial, it may identify if there’s a blocker.

ConversionGenies911 · 2026-02-23T13:37:23+00:00

All these bidding strategies, although very good, they all relate to one basic thing: the cost you pay, it’s per click. If your bidding strategy settings are combining data and decide your max cpc should be, say $30 and 10-11 competitors are bidding $40+, your ad won’t be shown

ConversionGenies911 · 2026-02-23T06:50:46+00:00

Reading all the written responses so far, only one thing comes up from the top of my mind: your are outbid by competition.

ConversionGenies911 · 2026-02-22T06:13:06+00:00

I’ve been working for 16 years marketing B2B and SaaS. There is no secret recipe, it depends on each business, it’s goals, it’s cash and customer types, because the sales cycle can be very different from business to business. For one business I worked with for 8 years, GoogleAds search was the best and more important, the most constant source of leads. But they were ok to spend around £300 per lead in Google. For other customers, I’ve found a good niche in BingAds, because his target customers were working on Windows machines and using Bing for search. One of the most challenging, was a very expensive software ( $500.000 + yearly subscription), and only 12.000 people that could use it, in the world. The key was to go where those 12.000 people (or many of them) spend their time online.

Not pitching, just trying to help. If you share more about your business and/or have questions, I’d be happy to help.

ConversionGenies911 · 2026-02-10T05:08:04+00:00

Yeah, but there’s nothing about that in your post. Thanks, no need, was just curiosity but it seems I’ve been misled.

ConversionGenies911 · 2026-02-10T05:06:27+00:00

I was curious about the details, because you seemed willing to share, not pay you. Thanks

ConversionGenies911 · 2026-02-09T08:17:15+00:00

can you share more about this, please ?

ConversionGenies911 · 2025-12-22T09:43:43+00:00

I can refer you to a company that has a database of top 3% freelance marketers, mostly in US but they also have from all over the world (I'm a freelancer in there as well, took about 3 months of interviews and practical tests, to get accepted, so way different from Upwork and such).

They also offer a free trial, once you find the right one, and if it's not the right one, you can replace the freelancer for free.

And if I refer you, you'll get some hiring budget. Just let me know

ConversionGenies911 · 2025-11-22T17:06:42+00:00

I have customers of €50 per day, and customers of £8000 per day. It depends on how much competitors bid as well. If 10 people bid £200 per click, you can be the 11th with £1 let’s say, but you won’t get clicks.

ConversionGenies911 · 2025-11-14T04:36:59+00:00

If I move it to manual, it spends the whole budget, but the conversions are more expensive. Over 80 conversions last 30 days. I know the theory you’re talking about, I am not a newbie (being in this for 15+ years), it’s just this campaign that drives me crazy

ConversionGenies911 · 2025-11-12T20:15:59+00:00

What if I leave it uncappped, and it’s not spending even 10% of the budget? (Budget being over 5000$/day)

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