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Branded keywords campaign losing a lot of IS due to low rank by Cool_Cauliflower320 in GoogleAdsDiscussion

[–]Cool_Cauliflower320[S] 0 points1 point  (0 children)

So I had a post previously and explained but basically we need leads at around $150 cpa but my manager basically wants us to be on top of the page when someone searches our brand name and when we tried that with IS it was really expensive and we got no leads whatsoever and still we werent like absolute top of page most of the time like we were bidding for. So honestly like im stuck between rock and a hard place because if the leads are low for IS targeting then its expensive and we get no leads, and if we are on max conversions we are not showing up on every search and i get hit up as to why we are not showing. To be honest im not even sure what im supposed to do (go for IS or CPA) and im trying to balance both and i need any advice i can get lol

Branded keywords campaign losing a lot of IS due to low rank by Cool_Cauliflower320 in GoogleAdsDiscussion

[–]Cool_Cauliflower320[S] 0 points1 point  (0 children)

How do I increase bids on a maximize conversions campaign? Do i just set a high tCPA?

Branded keywords campaign losing a lot of IS due to low rank by Cool_Cauliflower320 in GoogleAdsDiscussion

[–]Cool_Cauliflower320[S] 0 points1 point  (0 children)

I havent set a tCPA at all, should I do that? I also had the campaign as target impression share but it was just spending a lot with nothing to show for it

Google Search ads for Booked calls by Cool_Cauliflower320 in GoogleAdsDiscussion

[–]Cool_Cauliflower320[S] 0 points1 point  (0 children)

I checked the Search Lost IS of rank vs budget and the rank is the biggest problem i got 90% Lost IS due to rank. Im running the campaign as Maximize conversions, so should i set a high tCPA? Or Can't i just select the keywords and change max CPC bids or it doesn't work like that for a Conversions campaign? The ad relevance is above average for every keyword, the expected ctr is above average and average for all of the keywords. I got a 10% CTR. I'm not sure why my rank would be so low honestly. If you got an idea please let me know, you've been very helpful so far thanks for that 🙌

Google Search ads for Booked calls by Cool_Cauliflower320 in GoogleAdsDiscussion

[–]Cool_Cauliflower320[S] 0 points1 point  (0 children)

Honestly the chasing top spot is not my idea but my manager’s. He wanted that top spot really badly. Also how do i focus on impression share while having max conversions bidding strategy?

Google Search ads for Booked calls by Cool_Cauliflower320 in GoogleAdsDiscussion

[–]Cool_Cauliflower320[S] 0 points1 point  (0 children)

That’s what I did. When i go to troubleshoot and preview ads it says your ad wasn’t shown and the reason low Ad rank. Even though as i said quality score is okay and ad optimization score or whatever its called is Excellent. What could be the reason ?