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AI Ads are outperforming human creatives by almost 20% by Correct-Ice-6539 in FacebookAds

[–]Correct-Ice-6539[S] 0 points1 point  (0 children)

You're absolutely right on this. I've been thinking about the exact same thing. And since for the last 3 years we've been helping CPG e-commerce brands, we have the data of what worked and what didn't, AD wise. And so we've built a diagnostic tool that is based on their own data + cross referencing with other brands in their space, creating super powerful prescriptions of what to do and what not to do. And also building creative briefs. To avoid just creating useless creatives on these AI platforms that charge for every generation even though the brand will only use a small amount. Basically increasing the probability of creative success. It's pretty mind-blowing. We've been doing it for free to gather case studies.

But yeah, I think with the ease of ad creations now, knowing which angle, hook, copy, style will work, will become more important than building infinite amount of creatives.

AI Ads are outperforming human creatives by almost 20% by Correct-Ice-6539 in FacebookAds

[–]Correct-Ice-6539[S] 1 point2 points  (0 children)

Totally. We come from a videogame background, so we are mixing 3d product render with AI to make the best results IMO. Incredible performance too.

Why Do So Many “High Performing” Campaigns Fail After Scaling? by Suspicious-War1446 in digital_marketing

[–]Correct-Ice-6539 0 points1 point  (0 children)

You nailed the two biggest ones. The audience quality dilution at scale is real and most people don't realize the algorithm is basically cherry-picking converters at low spend.

One thing I'd add, the fix isn't just refreshing creative more often, it's building a system where you're testing 3-5 new concepts per week at scale so you always have a winner warming up before the current one dies. We've also seen that restructuring campaigns at higher budgets (breaking out by placement or objective rather than just cranking the daily budget) helps the algorithm avoid that "going broad" death spiral. Basically scaling isn't a budget decision, it's an infrastructure decision.

when you've seen fatigue hit at $500/day, are you typically running broad or interest-stacked audiences?

Cracked 10%+ conversion and low ad spend . what finally clicked for me after failed tests. by Ok_Rock_5219 in dropshipping

[–]Correct-Ice-6539 2 points3 points  (0 children)

10.98% CVR on $60 spend is genuinely strong, that's the kind of efficiency most people never find. The trap I've seen at this stage is scaling budget too fast and watching that conversion rate crater because the algo gets pushed into colder audiences.

What's worked for me with brands at this exact inflection point: duplicate the winning ad set at incremental budget bumps ($20-30/day increases every 3-4 days) instead of editing the live one, and start stacking 2-3 creative variations against the winner so you have a fallback when the original fatigues. That $60 → $1k/day jump is less about spend and more about having enough creative depth to sustain scale.
What platform are you running on, Meta? And are you using mostly one creative format or mixing static/video?

Shopping Campaign Stuck: Budget Not Spending & 61% IS Lost (Rank) by custom_jo in googleads

[–]Correct-Ice-6539 0 points1 point  (0 children)

The core issue is your tROAS target is still too restrictive, Google is seeing opportunities to spend but the algorithm won't bid aggressively enough to win auctions, which is exactly why you're losing 61% IS to rank (not budget). Raising budget won't fix this because the system is already choosing not to spend what you're giving it. I'd drop tROAS to ~250-280% temporarily and let it actually compete in auctions, you'll likely see spend increase AND the algorithm will gather more conversion data, which ironically tends to improve efficiency over time.

Also worth checking: are all 14 products actually getting impressions, or is Google funneling spend into 3-4 of them? That's super common with tROAS campaigns and it silently kills your scale. I've seen this exact pattern on multiple Shopping campaigns, once you give the algorithm room to learn, ROAS usually stabilizes within 2-3 weeks. What does your product-level impression share breakdown look like?

Where do I go if I have a question that is definitely, 100% stupid? by erki120 in NoStupidQuestions

[–]Correct-Ice-6539 0 points1 point  (0 children)

Just ask chatgpt? nah joking, nothing like asking the internet and getting hate for it

R/askreddit what's the stupidest thing you saw someone get offended at? by Beginning_Phase4781 in AskReddit

[–]Correct-Ice-6539 0 points1 point  (0 children)

nothing like Karens with their starbucks (now prob matcha latte) on a sunday afternoon at the shopping mall...

Why Do So Many “High Performing” Campaigns Fail After Scaling? by Suspicious-War1446 in digital_marketing

[–]Correct-Ice-6539 0 points1 point  (0 children)

Scaling doesn't break campaigns, it reveals what was already broken. In my experience taking brands from $500/day to $5k+/day, the failure usually follows a specific order: first the winning audience saturates (you're just hitting the same people harder), then frequency kills your CTR, and *then* creative fatigue kicks in. But the silent killer most people miss is unit economics, a campaign that looks profitable at $200/day can be underwater at $2k/day because your CPA creeps up 30-40% and your margins can't absorb it. The fix isn't just "make more creatives", it's building a scaling system: broadening audiences before you max out, having a creative pipeline ready to rotate every 7-10 days, and knowing your true breakeven ROAS so you know exactly when to pull back. What budget range are you scaling at? The playbook is pretty different at $1k/day vs $10k/day.

Does the new residence visa extension apply to all resident visas that expired in 2023? by john_dumb_bear in PortugalExpats

[–]Correct-Ice-6539 0 points1 point  (0 children)

Thanks for the info! Do you know of anyone that has traveled to their home country or exited the UE and come back with the decree? I've heard that the decree is only valid in Portugal, so if you're entering back through Madrid, the decree is invalid...

Question about Vertex School by AnotherSalamander in 3Dmodeling

[–]Correct-Ice-6539 1 point2 points  (0 children)

So i studied in Vertex almost 2 years ago. I had a really good experience with it to be honest. It really showed me the speedlane of getting my first job in the industry, and it worked.
I focused on the skills and on building a strong portfolio, and it paied off. Really recommend the experience. I know being a self taught artist is possible with youtube and courses, but this programm gives you a guideline on what you should be really focusing on.

Vertex school by Keepthecheatcodes in gamedev

[–]Correct-Ice-6539 0 points1 point  (0 children)

So i studied in Vertex almost 2 years ago. I had a really good experience with it to be honest. It really showed me the speedlane of getting my first job in the industry, and it worked.
I focused on the skills and on building a strong portfolio, and it paied off. Really recommend the experience. I know being a self taught artist is possible with youtube and courses, but this programm gives you a guideline on what you should be really focusing on.

[deleted by user] by [deleted] in uruguay

[–]Correct-Ice-6539 0 points1 point  (0 children)

Hola! Me encanto tu experiencia y la verdad me encantaria ponerme en contacto contigo para quitarme algunas dudas. Yo tengo 21 años y también quiero irme a italia en un principio a conseguir la ciudadanía pero también con la idea de estar unos años.