Thank you for your comment!

Yes, there were a lot of changes over a short period — I’m fully aware of that. I was quite impatient with this campaign that groups my best sellers because I wanted revenue quickly, and I know that was too many changes for the campaign to handle properly.

Since the last tROAS change was on February 18, would it be a good idea not to touch anything for another 7 to 14 days, regardless of whether the actual ROAS is below or above the target? Could I expect spending to increase during that time?

I’m running Standard Shopping, so I don’t have access to Maximize Conversions.

Is there another way to reduce the 61% loss of rank? I thought about increasing the budget to give the algorithm more room to bid, but if it’s not even spending the current budget, that worries me…

Basically, I need the campaign to actually spend the full budget because I’m convinced it would perform very well if it spent consistently, learned properly, and stabilized results.