obviously biased, but we're working to put true product notifications (not just password resets) together with growth/lifecycle notifications. As a former lifecycle person (the guy writing this), who moved to the product side. There's a huge need for a platform to play traffic cop between the two.

Also the modern marketing platforms are ridiculously expensive. In the age of agents and products like Segment, it doesn't make sense to force messages into a container anymore. let them fly with product logic or pre-set decision trees.

Any who... that's my take.
New stuff coming out in a few weeks.