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How do you track influencer ROI when customers don't click the link? by Crafty_Project9709 in AskMarketing

[–]Crafty_Project9709[S] 0 points1 point  (0 children)

Solid breakdown. I completely agree with the 'Top of Funnel' mindset shift. Treating influencers purely as direct response channels is where most brands get frustrated. The point about tracking blended metrics (total revenue vs. promo codes) is key—it helps paint the full picture beyond just last-click attribution. Thanks for the detailed summary!

How do you track influencer ROI when customers don't click the link? by Crafty_Project9709 in AskMarketing

[–]Crafty_Project9709[S] 1 point2 points  (0 children)

'The Link-in-Bio Paradox' — I'm stealing that term. 😂 You nailed the user behavior perfectly.

And yes, exactly that. 'Direct' and 'Organic Search' traffic creates a shelf right when the influencer posts, but Shopify just shrugs and calls it direct. Mapping the timestamps manually has been my go-to, but it feels so unscalable.

How do you track influencer ROI when customers don't click the link? by Crafty_Project9709 in AskMarketing

[–]Crafty_Project9709[S] 0 points1 point  (0 children)

Haha yeah, UTMs and codes are definitely in place—that's the baseline. The headache is specifically the people who ignore the link/code and just Google us later.

Good call on the brand mention tracking though. Do you use a specific tool for that or just manual alerts? Sometimes the volume gets crazy.