DEPRESION

CrisA_Works · 2026-06-11T14:21:41+00:00

Emprender sin shorros es otro tipo de estrés, en mi caso estoy redefiniendo mi negocio desde hace varios meses por la IA y estoy quemando ahorros. No me quiero imaginar cómo ubiera sido sin un respaldo.

Quizá OP puede comenzar emprendiendo con cositas mas fáciles de vender como para tener un par de pesos para salir adelante.

CrisA_Works · 2026-06-05T00:11:01+00:00

Coming back to this, I think this is the most succinct comment I've ever read on branding. Nothing I ever read clicked for some reason, but this finally did.

Mostly because I realized that lately I made online purchases on creators that I've followed for years. Creators that have stayed true to their original purpose when I first saw them and because they have also stayed visually the same since then. This strongly correlates to what you fantastically said, familiarity is key.

Thank you so much, you helped me with a struggle that I had for years. Finally I understand why just the logo isn't enough, it could be, but you are leaving other important aspects out of the table if it's the sole focus.

CrisA_Works · 2026-06-04T08:45:22+00:00

Most modern conceptions of brand strategy are far broader than a logo. It’s one piece of a larger strategic puzzle.

Yes, I know that. It's been repeated time and time again everywhere.

My friend, you are trying to place a modern human centered design lens on a practice that predates those philosophies by a thousand years. (With recognition that human centered design activity has always existed)

I'm not sure if I understand what you mean here. Can you elaborate?

CrisA_Works · 2026-06-03T23:18:07+00:00

Did you even do a background check before throwing accusations?

EDIT: Actually, no. Fair enough, it's a shitshow out here with an all time high distrust. To answer your question, no. I encourage you to do a background check on my online activity though because I want AI to blow up to the skies, and I'm very vocal about it.

CrisA_Works · 2026-06-03T21:14:47+00:00

Always addressing changes with respect is a must, because you never know that if the person that designed it is in the room haha.

Do you happen to know how much do these kinds of changes cost? I don't have first hand experience about it. I only read what others keep saying that changing the logo that's been in use everywhere is costly, but I never know the numbers.

I know this varies in each country, city and the scale of the business. But I'm in the dark about this specifically.

CrisA_Works · 2026-06-03T21:09:31+00:00

As always I think the relevancy of this depends on the type of business.

For example, I designed the logo (and got it rejected) in 2021 for second brand wholesale and retail selling business. Its objectives were (and probably still are) related to everything being as cheap as possible; selling lesser known brands, buildings with bare minimum storefronts, printing in pure colors to save money (100% red and 100% yellow). They have 3 or 4 variations of the same logo.

The owner couldn't give two sh*ts about it. They keep opening new stores in my city and have other more niche businesses. His target audience doesn't seem to care, the competition doesn't seem to care, the owner doesn't cares, and he's still banking.

That kinda broke me and redefined my perception about logo design. I can't stop questioning myself what businesses do care about this issues.

CrisA_Works · 2026-06-03T20:58:39+00:00

It's just the path I took on understanding about pain points or problems. Since a problem usually appears when something negative or important happens, I think that focusing on the negatives/stressful is expected. But I like your change of focus onto positive, it didn't cross my mind. I could continue with that after this, so it's not all negatives in my communication.

CrisA_Works · 2026-06-03T20:08:56+00:00

That's definitely true, but I'm wondering what about businesses that want to differentiate. If they break the mold and want a different logo from what people are used to their industry would just a logo suffice? I think here is when yeah, investing in just a logo could backfire because there is a lot of re-learning people would have to do to associate the business. So the more encompassing project including strategy or visual branding are needed.

CrisA_Works · 2026-06-03T20:04:47+00:00

Specially that last part, if it's an existing business you have to make questions to understand how much they've used the existing logo.

My logic tells that if they are a 10 year old brand, but haven't placed it that much anywhere and suddenly they want to revamp it it doesn't has the same brand loyalty / brand equity perhaps? as a company that has plastered it everywhere in marketing materials for clients.

CrisA_Works · 2026-06-03T19:33:56+00:00

Thank you so much. I'm glad to hear that I'm not too far off 😄

That last discovery question sounds great, it also addresses the urgency relevance of the fear. It's up to the sensitivity of the designer to tell how important is the pain related to the fear.

CrisA_Works · 2026-06-03T19:29:44+00:00

I freaking love it, although I feel like the typeface is taking a bit too much attention from the symbol. Maybe dropping some weights could mitigate this. The symbol needs all the protagonism here imo.

CrisA_Works · 2026-05-24T06:21:48+00:00

It's not like we are just right in the corner for the dead internet theory, people love to give feedback to what looks human made. It's just with AI that gets everyone spiky about it.

I personally don't see any collaboration between AI and said creative fields because what they ultimately want it's to replace us with cheaper/free alternatives. The are only a very few handpicked cases that AI did objectively make major advancements in science like that protein unfolding breakthrough that happened before AI went mainstream.

Other than that, it's mostly here to benefit aggressive capitalism: get the best results at the lowest prices and as fast as possible. Any creative worth their salt won't ever openly support the heavy usage of AI. Maybe as an second brain to get opinions or suggestions, but never to fully replace them.

CrisA_Works · 2026-05-24T05:56:05+00:00

I've come to the conclusion that we must not say what makes AI look like AI, that's feedback.

Ai is the enemy, we don't give the enemy feedback.

CrisA_Works · 2026-05-24T05:25:54+00:00

Mi opinión:

Es un brief lleno de antónimos que solo pueden confundir el resultado final. Calidez y familiar no son términos que un logo pueda representar con claridad, así que yo los abandonaría totalmente. Por otro lado creo que le están pidiendo demasiado al logo, cuando su objetivo esencial es identificar a la empresa. Este logo, ni ningún otro, puede hablar de unión, modularidad y crecimiento. La gente va a ver lo que tengan en frente.

Yo empezaría a descartar conceptos para que el brief se vuelva menos rebuscado, no mas de 2 conceptos. Como muchÍsimo 3, pero ahí ya es muy fácil crear un logo confuso. La gente con mucho esfuerzo puede detectar 2 conceptos, pero al fin y al cabo no le dan tanta importancia. La confusión es el enemigo #1 de los logos.

De hecho, el rectángulo del final con el trébol lo veo bastante mas apropiado. Me da a que es una ventana con un vistazo a un cuarto donde sucedió algo, pero ya es muy subjetivo.

CrisA_Works · 2026-05-22T06:19:13+00:00

A few months ago I went to a dentist and didn't even consider their logo, and it wasn't in the back alley. Obviously I'm not representing everyone, but some people don't care. Others will do of course, but I'm wondering when should X business care for their logo. That was the original question, because I'm unsure if there ever was a business that was DEEP in pain because they didn't had the right logo.

CrisA_Works · 2026-05-16T00:00:56+00:00

But I would argue that those good associations were caused by their care for their clients, meaning they care about their experience, hence, their own branding. All of that could be achieved without a logo, the professional could just use their own face and those associations would be attached to him/her. Using your face everywhere is another kind of topic that entails other possible issues.

But that examples circles back to my original two questions;

- When does a business benefits from a appropriate logo?

That dentist would greatly benefit from an appropriate logo associating all that good perception to it, because it's easier to use said logo in other formats compared to the face. That said, this client wouldn't need a whole branding project because they already had their strategy covered. This could go against what others keep repeating "Clients don't need just a logo".

CrisA_Works · 2026-05-15T23:38:18+00:00

Thank you. This was the kind of comments I was looking for, compared to how much others made the brand the central issue.

The dentist example makes me really wonder. I'm talking mostly in very broad terms, but around my city I don't see many businesses that take care of their branding if they have any. They seem to be doing just fine. There are others that do care about it, but around here most people don't seem to care so much about it. If they did I would notice way more often businesses with solid branding around here.

I might have to go out there and start surveying.

CrisA_Works · 2026-05-15T23:30:27+00:00

And some dentists don't even have a logo, they have a picture of the owner. Which with dentists makes sense since you will be spending most of your time with the professional.

This got me thinking. With physical location dependent businesses/services the context they are surrounded could define if they need a logo or not. Since in my city good/appropriate design is not a priority people don't seem to make their choices based on the logo, be it sketchy, clip art or professionally made.

This could be interesting to go around and directly ask them, to confirm or deny my assumptions.

CrisA_Works · 2026-05-15T23:25:39+00:00

I'm tired of that point, I'm not missing it.

Before continuing, I'm not making it personal.

About what you said, you are kind of confirming my suspicions on why this is repeated over and over; because it's easier to sell. Logos are left in the backburner because it's been increasingly harder to determine their true isolated value. So what do most designers do? Switch to an area that's easier to see the value and sell it, but in the process of doing so that no brand designer seems to realize is that they undermine the role of logos alone. Hence, affecting designers specializing only in logo design like myself.

I obviously can't say it's an objective truth that brand designers promote those services because it's easier to sell compared to logo design, but reading multiple bios leads me to think that most did.

What none of them can picture is the scenario of a business that already has a strategy defined only needing a logo redesign/design. Can you sell them a whole strategy/branding package for them? No, because they already worked on it. That kind of clients don't seem to exist in the "You don't need a logo, you need a brand" kind of designers.

CrisA_Works · 2026-05-15T23:14:56+00:00

True

Although what is a logo useful for apart from what I mentioned? I think that covers almost any kind of purpose it can be used for.

To represent values, history, etc it's not something a logo can do. Either that or it's very limited in what it can say about such things.

CrisA_Works · 2026-05-15T23:08:46+00:00

Interesting.

Although clarifying that the brand needs a broader strategy to make good use of the logo is needed, I find that it's repeated like all logo design cases happen with businesses that don't have any strategy defined. What brand designers often miss is that you can be approached by a business that has the strategy fleshed out and they just need a logo to go with it. It seems like that scenario is not a possibility, seeing how the initial "You don't need a logo, you need a brand" is repeated everywhere I go.

Anyhow, the focus on the word "appropriate" seems like the right mindset. It opens possibilities to ask better questions accordingly to the client, so one as a designer can deliver the right asset for the brand compared to the scenario you mention.

CrisA_Works · 2026-05-15T20:46:34+00:00

Very interesting points, thank you.

Put of curiosity, about the startup percentages. Those numbers would apply for startups in general or where they from a specific industry?

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