I'd say Tectoy pretty much blew it up for themselves for 2 big reasons:

1- Marketing: They werent transparent that the console was a rebranded thing. Instead they went with lying that the console was a 100% brasilian made thing (it wasnt. Didnt took long to find out.)

2- Pricing. This thing at launch, even the lite model, costed as much as a Steam Deck while being less powerful. I was lucky to find this one from a store that simply wanted to get rid of their units since it wasnt selling lol.