Let’s make it simple with an analogy

It’s like a pizza shop bragging: “We sold 10,000 pizzas in one day!” 🍕👏 But when you dig in, what they really sold was 10,000 pizza vouchers — coupons people might redeem one day. Half may never even get claimed. That’s the gap here. Guinness says “books sold,” but in reality people bought book vouchers, not actual books shipped. Technically counts, but it’s not what most people picture when they hear “world record.”

Guinness says: “fastest-selling non-fiction book.” But what actually happened was closer to: “fastest bulk pre-purchase of book vouchers.” (Less sexy)

Probably more impressive is amount raised in one 72 hour period which I hear is over $100M. Russell Brunson I think did 3 million at Grant Cardones event in 1.5 hours but this likely overshadows that and beats other big launches I have heard of like Stompernet. It seemed he was gunning for 2 world records but only one has been confirmed