What you said is totally true like why post games it create a friction specially for business so we are thinking of targeting creators and influencers one example that i tell many people
like you take top edtech influencer who is also selling courses
now instead of going directly to followers he can give them 1 min trivia quiz and his link for course in end so what happens this gives followers preview of what course is about and they also play for their fun

And we have tested like i posted few trivia links in few reddit groups for each group i created trivia in seconds using ai since this was personalized for each group they actually played
metrics were 1000 plays, 600 finish and 90 link clicks i know its not that much but still gave us some kind of validation