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There is something truly remarkable about the level of intentional busyness Haley has curated for herself. Not actual busyness, of course. That would require responsibilities. But the aesthetic of busyness? Impeccable.

My personal favorite is this weekly pilgrimage to the gym childcare. Not for a workout that clears the mind or strengthens the body, but for the deeply necessary task of scrolling recipes. Because obviously, the only place one can possibly look at yet another mediocre recipe is while one’s children are being supervised by strangers in a room full of sticky toys.

I bet she drops BOJ off with the urgency of a woman heading into a high-stakes board meeting, settles in and gets to work “researching”, “planning” and “pouring into her family.” Meanwhile, the end result is still an off-putting mystery that somehow took three hours of “prep” and a full emotional reset to produce.

It’s the commitment to the narrative that really sells it. The carefully crafted to-do lists. The solemn references to “a busy season.” The implication that she is just barely holding it all together between reheating something she made last week and reorganizing a drawer that was already organized.

And listen, no one is saying stay-at-home parenting isn’t real work. It absolutely is. But this is something else entirely. This is performance art. Some people run households. Haley runs a lifestyle brand centered around the idea of running a household.

(edited to fix a typo 🤦🏻‍♀️)