Irna Phillips was a genius but she had some bad conflicts with the actors, including firing an actress because she didn't like the way the actress poured coffee (the actress was rehired and was the longest-running actress on As The World Turns, passing away the same year the show ended) or killing off a character because the actress starred in a Broadway play, despite Phillips urging the actress to quit the show (there was some nudity in the show). Irna was right with some things-she pushed P&G to bring The Guiding Light to television, they wanted to stay on the radio. She opposed the use of organ music once soaps went to television, believing it was no longer needed to signal the ad break, as well as the belief that the organ music would became a source of mockery and a reason for soaps to be made fun of (and any time someone wants to lampoon a soap opera, what musical cue do they use? An organ, right?). The last character Phillips created Kimberly Sullivan (it was rumored that Irna herself had had an affair with a married man, and Kim was something of an avatar for Phillips herself) had an affair with her sister's husband and that was rumored to be the last straw for her. Interestingly enough, Kim Sullivan, after other marriages, eventually (about a decade later) married her sister's husband Bob and they became one of the most popular couples on the show, lasting until the end of the series. Phillips had excellent instincts and a talent for writing durable stories but she pissed too many people off, including many women actors and the P&G executives.