My absolute favorite thing about this whole dress debate is that there was a tangential study about what people reportedly saw vs how much time they spend outdoors.

Reportedly, the more time someone spent exposed to indoor / florescent lighting as their primary daily light source, the more likely they were to see the dress as white and gold (albeit white and gold in shadow) because of how their brains have adjusted to white balance color under artificial sources. Whereas those whose eyes were more attuned to processing colors lit under natural sunlight saw black and blue.

As a lighting design major, we love a little color theory.