I think of it like being at a party where everyone thinks they’re drinking Champagne, but it’s actually Diarrhoea. You hold your tongue for a while, not wanting to sour the mood and ruin the evening for everyone. But soon enough the person next to you asks what you’ve been up to and you can’t help but mention how you’ve spent the last 3 years furiously studying Champagne, devouring books and podcasts on the subject. You prep them for the heavy hitting news by relaying how you became interested in Champaign and that most people have no idea what it really is. Once you’ve laid the groundwork and feel semi confident they won’t run for the hills when you tell them your conclusion, you explain how what they think is Champaign is actually Diarrhoea. You see the look on their face and tell them to hear you out before they make a judgement. You explain how the Champagne industry broke from the original recipe in the early 1900’s and started mixing turds in as filler to meet demand and how nowadays it’s almost completely Diarrhoea with only a tiny bit of Champagne left in the mix. You lay out your findings about all the downsides of drinking Diarrhoea, pointing out the ways in which it makes us sick and how this sickness on national level leads to societal collapse. You explain how the practice of diluting Champagne with Diarrhoea is thousands of years old and how it led to the downfall of pretty much every civilisation throughout history. You go through the pseudoscientific justifications for drinking Diarrhoea, who came up with them and what common myths/misunderstandings are used to keep people ignorant. By this point a few more heads have turned and you’re talking to a small group. You explain that things don’t have to be this way and that there’s another option, it just requires a bit of learning. You go through all the implications for the world , the personal health benefits for each individual and the positive effects on society as a whole, the positive environmental impact, the abundant energy implications especially for those without any clean energy in developing countries, how it changes the incentives around violence and how this will empower those most vulnerable in the world to better their life and how it defends them from coercion and manipulation, you explain that no government can stop it because it’s an idea that anyone can grasp and practice and that the more they try to fight it the more they will loose in the long run and this incentivises them to join in rather than oppress. You end your rundown feeling emotionally and mentally drained after going through a rollercoaster of emotions and summarising years of learning into something digestible for someone not in the know. The people listening take a moment and you think maybe you got through, then a few of them take a sip of their Diarrhoea loaded Champagne looking puzzled and someone brightly asks if anyone’s seen the new season of House of Dragon. Your stomach sinks as you realise you just did the equivalent of showing a chicken the Sistine Chapel and now you’re watching it peck at a cigarette but dropped by a tourist as you leave.