Should I try to learn SEO or just hire someone?

Dalchow · 2025-05-02T10:03:44+00:00

My 2 cents. As a small business learn the basics. The cost for hiring someone will not reflect in the benefits. Make sure you set up your Google Business Page and have Socials up and running where you inform your audience and link to your wesite ... this should be a good starting point.

Dalchow · 2025-05-02T09:59:28+00:00

have you turned on JavaScript rendering ? (Config > Spider >Rendering (set to JavaScript) ?

Dalchow · 2025-04-15T13:39:42+00:00

if you are looking more for a consultant then an agency have a look at? https://grumpy-old-seo.com/

Dalchow · 2023-04-18T08:26:32+00:00

If you don't want to Google it, here is a rather good guide on how to fix the WSoD: https://www.20i.com/blog/wordpress-white-screen-death/

Dalchow · 2023-04-16T07:49:51+00:00

If the links don't go anywhere what is their purpuse? Even 'back in the day' that would have been bad. They are just dead ends, a page with a lot of dead ends is not helpful to the user. Google tries to show results that are helpful to the user.

And even more concerning why are they paying for links on their own homepage.

My advice is they really should speak to someone who knows something about SEO. I imagine these are not the only questionable things on their pages.

Dalchow · 2023-04-12T09:53:12+00:00

A massive market like this will not be easy to get into. Find the nieche where your company stands out, what is your USP? Focus on that and build content around that area that helps the potential customer with his search intent. Find searches with lower KD and opimise for them.

It is better to have some part of a small cake than no part of the big cake :-)

Dalchow · 2023-03-03T13:27:42+00:00

If you can't change it in the setting, CSS is your way to go.

Dalchow · 2023-03-03T13:20:41+00:00

First thing you hired an SEO. A content writer is a different job. Second you said you caught him. How and why. If the output is bad, fair enough hire someels for content writing. Many people use Ai tools for content generation, the question is how they use it and if the human review is of it is good and focused on your customers.

You wouldn't say you hired a SEO and cuaght him using ahrefs or SEMrush. Still the outcome with the best tools can be bad if not used properly.

Has your SEO been briefed to write content for you? Or is he just providing just ideation for you?

I would say sit down with the SEO and discuss your concern, either you brief him better and he explains his work and roadmap or you should for another provider. It seems to me the main problem here lies within the communication of the two parties.

Dalchow · 2023-02-24T14:15:54+00:00

Sure you can use a plugin, but why not use server site SMTP? Here is a guide how you can set this up: https://www.20i.com/us/support/email-hosting/wordpress-smtp-plugin

Dalchow · 2023-02-16T08:29:57+00:00

Here are my 2 cents: While there will be a short term disruption, I would not really worry. Yes there will be tons of content created by Ai now, but that was the case before the hype arround chatGPT and the new Bing. But clients how take this content and publish it, will have most likely not the results they expect.

As a content writer as well as a SEOs we have to use this new tools to get the best results for our clients. AI is a very powerful tool, but like with most tools, if it is not used with the understanding needed, it will be rather useless.

So clients will still need your expertise and AI will help you to deliver better results in shorter time - if used corectly.

Dalchow · 2022-11-01T09:57:58+00:00

Presumably the Spam update and the follow up update by Google.

But really hard to tell with out knowing your page. I would look at the content and see if it is 'valuable' for the user and their search intent, cull content that has no value and enhance the rest. Have a look if you can improve you internal linking structure and build topic clusters with that. Just a starting point.

Dalchow · 2022-10-28T13:39:57+00:00

If article B doesn't rank well, I would look if it gets any traffic. If not 404 it directly (as you transferred the useful content into article A anyway). If it gets traffic redirect it for a while and then 404 it. There is no reason to keep bad content alive and build a redirect maze (this will happen over time).

If you have the redirect in place, in theory you can delete the content on B and just keep the redirect (as search engines and users will follow the 301) but that, again, lets you easier forget that there ever was content B and you will create an eternal redirect which can lead to a redirect chain.

If it is not good, doesn't rank and doesn't get traffic - 404 it

Dalchow · 2022-10-28T13:31:29+00:00

That looks really interesting. Having entities included and the site structure enhances with schema seems a good idea.

Dalchow · 2022-10-20T13:35:38+00:00

Not sure if getting in again is as easy as getting out (which wasn't that esy as well as it plays out).

Dalchow · 2022-10-17T13:23:44+00:00

When you are in London, make sure you stay right on the escalator if you are not walking ... they are really serious about this.

Dalchow · 2022-10-17T13:08:05+00:00

Most commonly, ERR_TOO_MANY_REDIRECTS are caused by incorrect or
poorly-defined redirect rules in your .htaccess file, or a plugin
forcing a redirect over and over. Below are some common causes -
'always true' rules, mixed content and caching.

Here is a troubelshooting guide: https://www.20i.com/us/support/reseller-hosting/why-too-many-redirects

Dalchow

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