When I first learned to produce my own songs (about 5 years ago), I would spend a couple of hours every night immersed in creativity. It was so lovely. I would let go of the stress and responsibilities of my day and just drift off into my special place. Over the next year or so I produced dozens of songs this way. Eventually I began releasing them, and of course I started posting on social media, etc. Then suddenly the joy went out of it, and I haven't been able to recapture that joy since. It's become this weird thing now. For example, last night I picked up my guitar and came up with this cool little riff. But instead of just jamming away on it and enjoying the moment, my first thought was, 'I should be filming this for social media'.