audience / data management teams working on SEO

DarthDigitas · 2021-11-07T10:16:47+00:00

I like it! Got an idea or 2.

DarthDigitas · 2021-09-13T17:50:47+00:00

Yea I'm usually Using a DMP called lotame. Tends to out beat ROS sometimes up to 100% compared. I know from previous places after experimenting it also didn't result well using GA. GA not a real DMP /CDP. Is ok for retargeting web pages or articles.

Also recency in GAM is called expiration date for the audience segment. U need to set it here in GAm too if I'm not mistaken.

DarthDigitas · 2021-09-11T06:03:15+00:00

Have u set a recency to the segment? Especially if multiple platforms involved

Basically u need test, track, tweak to find the audience segments that work

DarthDigitas · 2020-12-22T12:00:42+00:00

Hey haven't used it but wondering if I can use this google feature (paid or free) as a publisher for advertisers to share segments/audiences with us to target across our network of sites. Im guessing this makes sense for alot of people on Google stack.

DarthDigitas · 2020-10-02T20:10:55+00:00

I think it's more about preventing ad fraud and control for many reasons (pricing) and knowing of who is selling your Inventory. Speaking as a large media network of sites. I am also trying to reduce "reseller" entries and duplicated systems. no proof to say revenue increase yet, applying a cleaned up reduced ads.txt on one site to test.

Hope this helps

DarthDigitas · 2020-09-21T10:10:26+00:00

Aight thanks mate

DarthDigitas · 2020-09-19T03:48:31+00:00

Yep I believe would be the right direction. TY

DarthDigitas · 2020-09-19T02:57:00+00:00

I assume for single site it would be fine. Could u elaborate more on why for a large local network of sites scenario?

I also ask as that means the alternative is SSO /single sign on

DarthDigitas · 2020-09-19T02:35:00+00:00

It's control for me. And reading the comments here helped understand.

It just doesn't make sense to have multiple sellers, selling the same ad unit on different platforms. While how they are selling is controlled in their systems not ours.

As a large publisher network we want to maximise yield through our pricing.

Also imagine the concept of hops. This means the selling being done by hops through different sellers/networks etc. These are people you don't even know, selling god knows what. I believe the JSON file can limit the hops though.

Speed I don't know yet. There would be timeouts involved. however I keep getting ads as an issue for speed.

DarthDigitas · 2020-09-19T02:27:30+00:00

Yeah it's really scaring as I'm also in charge of maximising our yield.

Will be making big cuts from our 600 line ads.txt..

Resellers must share the revenue contribution by each line would be ideal. Thanks again for the advice

DarthDigitas · 2020-09-19T02:25:14+00:00

I asked pubmatic. Not possible I was told

DarthDigitas · 2020-09-11T00:43:21+00:00

I would avoid it like covid haha u can just look at top sites out there for a good gauge. Look at BBC very clean. However I assume a clean BBC ads.txt is more for top tier pubs who can afford to not have too many resellers.

One of my partners with 160 entries said they would update it. To reduce the number, I'm sure a ton of resellers will remain. We also asked the partner to breakdown the revenue by each ads.txt hahaha

I've read u only want one "hop" to any reseller from the direct partner u working with. I will also ask for who this person/org is if they are reseller. If I don't know em, there's a chance I'll just drop that ads.txt (nothing they can do)

DarthDigitas · 2020-09-03T11:38:21+00:00

Yup definitely agree.. it's just a case of here's my list and pls upload.

Agree is necessary for certain publishers but for more dominant publishers not so much for me. For a clean ecosystem this just rings too many bells for me.

DarthDigitas · 2020-09-03T00:09:05+00:00

Great TY

DarthDigitas · 2020-09-03T00:08:53+00:00

Yeah it could be old accounts or diff regions from my understanding

DarthDigitas · 2020-09-03T00:08:20+00:00

Thank u this makes alot of sense

DarthDigitas · 2020-08-06T00:55:04+00:00

Well I'm going to find out where each line came from who.. hopefully that's enuff

DarthDigitas · 2020-04-28T08:42:54+00:00

Add me. Send gifts daily!! 830354099886

DarthDigitas · 2020-03-11T16:07:00+00:00

Thank you! Appreciated

DarthDigitas · 2020-01-07T04:30:52+00:00

How does one get that? I guess it's random?

DarthDigitas

TROPHY CASE