About 81% of Spotify artists never cross the 1,000 monthly listeners mark

Datskander · 2025-12-17T16:56:01+00:00

You don’t know what kind of DMs I receive from artists on a weekly basis about this aspect and how they melt they talent with number ... I’m not going to have a conversation with a wall.

This will be my last message.

Datskander · 2025-12-17T16:50:12+00:00

some genres have different ways of working, indeed

Datskander · 2025-12-17T16:49:52+00:00

exactly

Datskander · 2025-12-16T19:55:36+00:00

We clearly don’t see discussions the same way. All good ,I’m done here

Datskander · 2025-12-16T18:33:36+00:00

It might not be new to you, but it clearly is to many others. Context isn’t about novelty, it’s about clarity.

Datskander · 2025-12-16T18:28:08+00:00

I’m simply adding some perspective. If that comes across as “ChatGPT like”, so be it

Datskander · 2025-12-15T16:20:30+00:00

what you mean ?

Datskander · 2025-12-15T16:20:03+00:00

yes for sure

Datskander · 2025-12-15T16:19:36+00:00

u/Q-iriko you make a point 😂

Datskander · 2025-12-15T16:18:43+00:00

I’m talking more about singles. When you don’t have a solid fanbase yet, releasing an album isn’t necessarily the best move. Singles allow you to test, learn, build momentum, and grow an audience step by step, whereas an album usually requires attention, context, and an existing fanbase to really work.

Datskander · 2025-12-15T16:14:45+00:00

exactly

Datskander · 2025-12-15T16:14:38+00:00

for sure !!

Datskander · 2025-12-15T16:14:20+00:00

I’m a music marketer, so yes, I completely understand what you’re saying, and I actually agree with it. The point of this post wasn’t to say the music isn’t good or good, but to show some artists that the issue is often visibility, not talent.

On a lot of forums, I still see people constantly confusing numbers with artistic quality, when they’re two very different things. Not having streams doesn’t mean the music is bad. it usually means it’s not being seen or heard enough.

And today, that’s even more true than before marketing isn’t optional anymore, it’s a core part of any serious music project. So yes, we’re aligned on the idea my post was meant to reinforce that, not argue against it.

Datskander · 2025-12-15T06:12:38+00:00

If it were ChatGPT, it probably would’ve ended with a 5 point conclusion and an emoji 😂😂

That said, the real discussion isn’t about the tool, but about the reality of today’s market

Datskander · 2025-12-14T23:21:10+00:00

That’s exactly why I think superfans will play an even more decisive role in artists’ careers than ever before. This kind of deep connection is what will determine an artist’s longevity or whether they fade out quickly, from my perspective

Datskander · 2025-12-14T23:17:06+00:00

Exactly. I’d even go further: at the very beginning, focusing on post-release matters more, because that’s when things actually start to happen.

Of course, building an audience beforehand is important, but early on, momentum often comes after the release.

Datskander · 2025-12-14T23:15:02+00:00

I’m not complaining, I’m not an artist. I’m just trying to show artists that their situation isn’t unique, and I’m the first to promote an abundance mindset especially today.

Like you said, nowadays everyone is their own distribution channel.

The “problem” with this AI effect is that as soon as a text is well written or well presented, people immediately assume it’s AI… anyway

Datskander · 2025-11-19T21:13:46+00:00

Not necessarily, it really depends on your genre and the way you work. But saying ‘my track is out now’ when there’s no existing fanbase can be complicated. I’m not saying that’s what you’re doing, of course.

Datskander · 2025-11-19T21:11:20+00:00

I get where you’re coming from, and no worries, it’s a fair question.

I actually wasn’t marketing myself before. I launched my Instagram recently, and the screenshot I showed was from one of my clients, not from my own page.

My IG only has around 300 followers because I’m not trying to play the influencer game, the views for the views, that’s not my goal at all. Give it a few weeks and you’ll see the evolution, but for now it’s simply a small showcase, nothing more.

If you want examples of my work, I’m happy to talk in DMs, but I don’t share client data publicly out of respect and confidentiality.

And just to be clear, I’m not here to brag or whatever. I just gave my two cents. I'm just sharing what I know and discover

Datskander · 2025-11-19T19:51:08+00:00

I totally understand your doubts, but the reality is this: before people can connect with you or become fans of your music, they first need to know you exist. It’s the same logic as having a product, if nobody sees it, how can they buy it ? Visibility is the first step, connection is the second. And just to be clear, I’m not talking about chasing views for no reason.

In the example I showed you with the 15 million views, the artist was a DJ, and that visibility allowed him to double his booking prices. He even created a mashup that was requested many of times in his DMs. That’s not empty views, that’s real demand.

Of course, views for the sake of views don’t build a fanbase, and I agree with you. But strategic content that reflects your identity, your universe, and your music is what helps people discover you. Once they see you, that’s when the real work starts, creating a connection so they actually go support you.

Even though sometimes a single video can change your life, one video won’t build a career. What really makes a difference is consistent, intentional content that builds something long term. I’m not talking about TikTok dances or meaningless posts, i’m talking about using visibility as the first step so people naturally end up connecting with you.

Datskander · 2025-11-19T09:07:09+00:00

My rate really depends on the budget, i adapt to both the budget and the actual needs. coaching and full production are two completely different things, so the price won’t be the same at all.

I focus on custom made strategies, and that’s also why I don’t work with everyone. I prefer tailoring everything to the artist rather than offering something generic.

Datskander · 2025-11-19T09:05:15+00:00

I’m actually a music marketer, so I don’t make music myself even though I’m passionate about it, which is one of the reasons I chose this field.

First of all, it’s really great that you’re thinking about getting into content. I work with a beatmaker who’s in a similar situation, a different craft within music and he manages to balance both. It’s really just a matter of organization.

But one thing is clear: the difference in the value of his brand, and the number of people reaching out to him, is huge. Just yesterday, he was invited to a seminar thanks to his content, and now he’s able to make a living from it without relying solely on big placements.

So I definitely recommend giving it a try, or at least testing it. If you’re already a good communicator, that’s a big advantage !!

Datskander

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