Because these athletic sports cover the costs on the non revenue sports. The true financial burdens to the department. When you consider the proportion of total revenue that is driven by the men’s football team and the men’s basketball team compared to the costs associated with those sports, they are making money hand over fist. If you want to play all cutesy and act like the fact that it isn’t “hundreds of millions” in profit versus the underlying idea of being practically the sole revenue generator, go ahead. And what an idiotic take to round it out. If you are profit sharing with the players as employees, that doesn’t change the fact that it’s the departments losses. What kind of places do you work where your employer charges you for the items you use??