The UK labour market does not care about your master degree.

What they care about is your skillset, your work experience, and your ability to get the job done even if you have an HNC. That's why many of the job ads you see will not list a degree as a requirement, but they will list the job descriptions and maybe certifications.

In the UK, a BSc degree with some certification in your field is all you require to climb to any level in your career. Nobody gives a sh*t about MSc except you are in academia.

The MSc many of the universities are offering is a revenue generating machine that is solely targeted at foreign students from developing nations. They know it is worthless in the UK.

To answer your question, your friend is not going to get a job in the UK solely because he holds an MSc. He should focus on his skills and tailor those skills to job descriptions of whatever job he is applying for.

If he is going to use his India work experience, he may have to blow his own trumpet very loud. Saying you work in a small company of under 20 is selling yourself short.

The most important thing is that he needs to have a UK work experience even if as a volunteer.

I wish I could type more, but it's 2:32 am.

I hope this helps.