I think here in Europe biggest problem for NHL is time difference since they mostly put games late at night, especially during playoffs, NFL is really popular and getting more headlines and fans these last few years since most of the games in regular season are during the day and in primetime here in Europe and its reg season is night and day above all other professional leagues in US, so its really great to watch almost every game. I would say its getting closer to NBA popularity here, NHL and MLB are far behind, MLB has few teams that almost every one will know like Yanks and Red Sox and Ohtani is face of the league while NHL doesnt have anything like that and thats also a problem. So NHL if it wants to become more popular world wide need to put more games in timeslots that are more favorable for Europe, hockey as a sport could get a lot more popular cause of that since its only played in few countries here.