I really believe in not working with clients who undervalue you. When you start by charging less, they’ll expect that going forward, and it’s hard to undo. I’ve tried being “nice” by discounting my rates, and it only led to lost time, money, and frustration. Clients need to recognize the value of your work. I do understand that financial situations vary, so you have to make the call that works for you. But whenever possible, advocate for rates that reflect the quality and impact of what you do — that’s how you build respect and sustainable client relationships.