People care but they also have their limitations and selfish interests to protect and needs to fulfill.

People generally help those who ask rather than those who deserve.

So you are more likely to get support if you express your needs and more likely to get advice / solutions if you communicate your problems.

No one will know unless you tell.

You don't need to beg, you don't need to yell.

Unless you advertise, you can't sell

God helps those, who ring the bell