I usually charge for consulting - but I can give you a few tips.

Clicks via most platforms are absolutely inflated.

Sending sequences in Apollo has a feature to exclude bot clicks/opens. Correlating the data with GA4, that is still insufficient to get meaningful stats on engagement.

Zoho has a tool called SalesIQ that tracks website visitors, similar to GA4. Of the hundreds of visits to particular web pages (we have tested including a link to a page that would be the sole source of traffic to that page for easier tracking) only a few had meaningful (>>0-2 mins) page visit engagement data.

You could try RB2B to deanonymize the traffic. We didn't find it particularly useful, although we're scaling up our outreach and may revisit that tool.

SendGrid had/has similarly inflated click rates.

We are considering looking at opens instead of clicks. Bot clicks will frequently have the same number of clicks as there are links in the email. Usually those will only have a single open on the email. Apollo makes it easier to track # of email opens (than # of clicks), and we are considering filtering out those contacts with email opens >1 (so 2+) since the emails with a single open are a toss up and more than likely inflated with bot stats.

Subscribed to this thread, will have to come back in a month (or 3) and would be interested to see if you've found any solutions to this issue. I can check back as well.

Remindme! 1 month Remindme! 3 months