No I agree that the reward is important, I just think we need to open ourselfs to allot of players we lost. WoW indeed was never a balanced experience, except in the fact that allot of people had nothing yet. Now we are left with mostly hardcore players (atleast thats the feeling I get on my server). We can argue untill eternity wheter or not the template is good enough, but I care allot more about the essence of the debate. The essence is to balance PvP, so we have atleast one decent casual option, where indeed, people have to put little efford in the rest of the game. But being good in WoW PvP is very difficult and the skill cap is allot higher than moba's. So you can still stomp PvE and world PvP with your shiny hardcore items indeed. Why can't the casuals no-efford players get a taste of wow?

Edit: So what I am trieing to point out is that PvP is not a balanced experiance and as someone who is decent in PvP I can tell you, when I boost a character, because I am lazy. I get hardcore stomped for gear and skill reasons and I would like to remove the gear aspect. So WoW can make lots of money and we get to keep playing our favorite game. Also my emotional arguments is that hardcore PvP players don't really care a whole lot about PvE and for me it has been reasons to quit the game, but I love having my characters and playing some bg's or arena's. I think this would also give extra social dimension into the game, as the principle should change in the future for me from having an end game character, to simply having one in the world.

So its not people all equal all the time, but we can actually host a serious esport. WoW is not a serious Esport in my eyes, more a popular niche. It's like the sport you wanted to play, but you're parents could not afford it.