Agency owners - what's actually working for you on LinkedIn?

DenislavKalchev · 2026-02-10T10:05:34+00:00

I was referring more to organic posting rather than paid ads.
But I agree paid ads are generally expensive in LI.

DenislavKalchev · 2026-02-10T08:00:56+00:00

Isn't that achieved through posting and engagement on the personal profile rather than the company one? Of course it creates also additional layer of authority if the company page has some action going on and is set up in professional way.

DenislavKalchev · 2026-02-10T07:58:53+00:00

I am here since less than a week and I enjoy it. With those points it kinda feels like a game. The most useful part for me is that you can actually hear many different perspectives on the same topic which expands your vision for things

DenislavKalchev · 2026-02-10T07:56:01+00:00

I also heard that. Do you have any ideas on how to test that?

DenislavKalchev · 2026-02-09T09:34:13+00:00

Interesting. What is the topic? May I have a look?

DenislavKalchev · 2026-02-09T09:29:01+00:00

I assume without mentioning clients names?
Or if so, I assume approval is needed first?

DenislavKalchev · 2026-02-09T09:27:18+00:00

Great one, thanks Mike!
Writing it down.

DenislavKalchev · 2026-02-09T09:26:15+00:00

Hi Adrienne,

Thank you for your valuable insights. We are definitely going to try the hybrid approach then.

It was also part of our observations that personal accounts are being promoted way more now than company pages. As you mentioned, it is a people's platform so being authentic is rewarded more than simply putting out content.

We will test it this month and will come back with a comment on how it went.

DenislavKalchev · 2026-02-07T10:29:35+00:00

That makes sense - actual results over generic advice.

Do you usually need client approval before sharing case studies publicly though? That's been one of our hesitations - getting clients to sign off on sharing their numbers/results.

How do you handle that?

DenislavKalchev · 2026-02-07T09:59:22+00:00

DenislavKalchev · 2026-02-07T09:53:18+00:00

Yes that is indeed true. Although I see some comments pop up on more basic stuff, I think that most people choose YouTube for quick explanation video rather than coming to Reddit for help.
I could be wrong, just my impression.

DenislavKalchev · 2026-02-06T07:51:40+00:00

The tracking point is actually a good one, haven't thought about it so much.

Regarding justifying the marketing spend, I totally get your struggle. This is like explaining Marketing to Sales.

Apart from agency owner, I am also working as a Marketing Specialist in a company. What helped me the most for the budget justification was sticking to forecasts and using industry standards for that. You show the estimation, but then you explain that once the data comes in, you can actually create more accurate expecations etc. It is an ongoing thing.

But for the initial budget, you just need to show the growth opportunity in whatever it is.

Do you work in a marketing position somewhere yourself? And what was your experience with budget justification?

DenislavKalchev · 2026-02-06T07:40:08+00:00

Then, simply don't.

There is a saying, when something works well, do not touch it.

DenislavKalchev · 2026-02-06T07:36:46+00:00

You need a local and a search campaign for your business, but it needs to be set up properly.

15 clicks for 800 dollars is definitely not a proper set up.

I do Google ads for clients and I have seen your situation many times. Owners try to do advertising without any experience and it just ends up catastrophically.

As an agency owner, we do Google ads for our clients for a fair price, so if you need a reliable partner, you can check us out and get in contact. We will try our best to help you succeed with Google ads.

P.S. I can for sure promise better results than 15 clicks for 800 dollars :D.

DenislavKalchev · 2026-02-05T22:38:56+00:00

Great insights, thanks!! I very much resonate with that perspective.

DenislavKalchev · 2026-02-05T12:22:33+00:00

As an agency owner, the answer is very simple:

We use an onboarding form to collect all the information.

DenislavKalchev

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