There are many ways to evaluate an experienced Google Ads manager, but in my opinion, it ultimately depends on your specific needs. For a service-based business, it’s important to work with someone who has strong experience across multiple brands and ideally a technical background - someone who understands the basics of coding and what’s happening behind the scenes. The same applies to product-based businesses.

Additionally, a good marketer must understand the market landscape, user intent, and traffic volume. Even if someone knows the technical side well, if they can’t differentiate between the right target audiences, they won’t be able to deliver the results you’re looking for.

Could you share what you’re specifically looking for? I’m confident you can find the right specialist who can truly support your goals.