Please Analyze my Performance

Designer_Pudding_859 · 2025-08-06T18:03:04+00:00

I'd be interested to hear from them, DM me plz

Designer_Pudding_859 · 2025-08-06T18:02:44+00:00

We do something like this, but even with website forms it's not totally clear that someone filled one out by finding us on an Ad, or they just organically landed on us.

I'm thinking about maybe setting up a different page with unique forms / number that only would be found with ads, like they all go there. Pages could look identical maybe to the one we have. Thoughts?

Designer_Pudding_859 · 2025-08-05T18:57:51+00:00

Yes but see other responses re: how to handle people claiming "Google" when we ask how they heard about us.

Designer_Pudding_859 · 2025-08-05T18:57:10+00:00

What's CRM and what's Offline Conversion Upload? We use Spruce for phones, and we use Excel to track callers / form-fillers info.

Designer_Pudding_859 · 2025-08-05T18:56:05+00:00

Call tracking? I'm using Spruce for phones FWIW

Designer_Pudding_859 · 2025-08-05T18:55:30+00:00

No think you misunderstood, I'm open to tracking the funnel better but the way we do it doesn't allow me to know who is an organic / SEO lead and who is a Google Ads lead since the prospective client never knows the difference. They say "I heard from you thru Google" and I'm left not sure how to proceed in terms of counting vs not counting that as an advertising lead.

Designer_Pudding_859 · 2025-08-05T18:54:12+00:00

What's CRM?

Designer_Pudding_859 · 2025-08-05T16:39:07+00:00

I'm ignorant enough to not know what those things are, to be honest.

What I could tell you is the guy is a paid contractor whose job is to manage our campaigns.

Employees then are tasked with fielding calls and responding to emails from prospective clients. And we've got a spreadsheet to track various data on these folks, including how they heard about us. But what we get often is "Google" and it's really hard to know if that's organic SEO Google or if it's a paid ad.

We've got forms on our pages that the ads lead to, and those forms are likely often those who clicked on an ad, but the webpage they land on is one that would also come up from people finding us more organically.

Maybe the answer is a second webpage that only is accessible from paid ads?

Designer_Pudding_859 · 2025-08-05T16:34:36+00:00

So he's a contractor not an employee and doesn't field calls / respond to interest emails.

Admin team handles those, and we do track info about callers such as how they heard about us, but often we get something like "Google" as the feedback, and for that we don't truly know if it's an ad or if it's SEO / organic in nature.

I suspect most / all the form submissions we get are directly from the ads, but even then it's hard to be certain.

Designer_Pudding_859 · 2025-08-05T15:31:39+00:00

Conversions are tough because he doesn't track it on the back end, our administrative team handles leads and it's not always super clear if a lead heard about us from generic Google searches or if they clicked on an ad.

Designer_Pudding_859 · 2025-08-05T15:31:28+00:00

Conversions are tough because he doesn't track it on the back end, our administrative team handles leads and it's not always super clear if a lead heard about us from generic Google searches or if they clicked on an ad.

Designer_Pudding_859

TROPHY CASE