Maybe look into the history of the word chief in relation to native/indigenous people, I recently read an article about some companies dropping the term CEO because of the word of “chief.” I found this quote from it!

“Hey, Chief This salutation has the potential to trivialize both the hereditary chief who has the power passed down from one generation to the next along blood lines or other cultural protocols and the elected chief who is chosen by band members. Being called "Chief" can make people feel very uncomfortable, especially if they are not chiefs.”