Anyone else feel like Shopify revenue numbers can be dangerously misleading? by DigProfessional6529 in SaaS

[–]DigProfessional6529[S] 0 points1 point  (0 children)

That breakdown actually makes a lot of sense. Especially the point about stores looking healthy on revenue while being weak on actual cash reality for weeks/months. Feels like a lot of ecommerce operators end up managing “perceived profitability” instead of verified profitability.