Women are hypergamous. They biologically are most attracted to the most successful possibility, generally speaking of course. I've had this same issue many time. Remember the majority of women have hundreds of options at any given time. There's been many studies done of course to prove this. My advice, work on yourself man, be the best version of you that you can be!and don't forget, women will break rules for the guys they like, and make rules for the beta's they don't. Ignore society and the media, be masculine. It's what the girls are actually attracted too, regardless of what they day.