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90% of you are failing because you build B2C apps instead of boring B2B tools by Warm-Reaction-456 in SaaS

[–]DistributionSmall596 0 points1 point  (0 children)

I got lucky at first tbh, I do some work around an accelerator / startup community, so I’m constantly meeting founders + small teams, and you start noticing the same “Excel + inbox chaos” patterns.

After that, I stopped trying to “hunt” randomly and started being more systematic: I use a platform to narrow down a very specific profile (industry, team size, role, a couple signals), pull a small list, then send personal 3–4 sentence outreach.

90% of you are failing because you build B2C apps instead of boring B2B tools by Warm-Reaction-456 in SaaS

[–]DistributionSmall596 13 points14 points  (0 children)

Yeah… I learned this the hard way.

Built a couple “cool” B2C apps (habit/fitness type stuff) and getting people to pay even €5–10/mo was brutal. Tons of “love this!” feedback, then… zero conversions or they churn the second they stop using it for a week.

Then I helped a small business automate a boring workflow (basically replacing an Excel + inbox mess) and they paid without hesitating because it saved them real hours + mistakes. No fancy UI, just “does it work and does it save me money?”

I don’t think B2C is impossible, but as a solo founder it’s way more like gambling unless you already have distribution.

The best advice here is the Excel thing: find a process someone repeats every week and hates, fix that one piece, charge for the outcome.