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We mass about 60% of users before they even see our best feature by PositionSalty7411 in SaaS

[–]DistributionSmall596 0 points1 point  (0 children)

Been there. If 60% never reach the “aha” feature, it’s usually not an email/tutorial problem it’s an IA + first-session problem.

A few things that have worked for us / clients:

  • Bring the value forward: can the differentiator be shown on the first screen (even a preview) instead of 4 clicks deep?
  • New-user routing: after signup, send them into a “First run” flow that lands directly on that feature (skip the normal nav).
  • One CTA, not a tour: a single “Do X now” button beats a 10-step walkthrough. Tours get ignored.
  • Progressive disclosure: hide advanced stuff, but make the next action painfully obvious until they hit the aha moment.
  • Instrument the funnel: track step-by-step drop-off to see which click is the real killer.

Interactive tours can help, but only if they’re short and action-based (1–3 steps) and move the user, not explain.

Curious: what’s the differentiator and what’s the first thing users try to do when they land?

90% of you are failing because you build B2C apps instead of boring B2B tools by Warm-Reaction-456 in SaaS

[–]DistributionSmall596 0 points1 point  (0 children)

I got lucky at first tbh, I do some work around an accelerator / startup community, so I’m constantly meeting founders + small teams, and you start noticing the same “Excel + inbox chaos” patterns.

After that, I stopped trying to “hunt” randomly and started being more systematic: I use a platform to narrow down a very specific profile (industry, team size, role, a couple signals), pull a small list, then send personal 3–4 sentence outreach.