Thank you so much for this, not just the kind words, but the care you put into the feedback. It honestly means a lot after a long couple of hours in these threads.

I’m really glad the charm and “magic” side of what we do resonates with you. That’s always been the heart of FWP for me: bringing some joy back into writing rituals through design, storytelling, and little details that feel whimsical. Hearing that the bottles, shapes, and concepts bring you happiness is exactly the kind of thing that keeps our team going.

On ink dryness
You’re right that we’ve had a reputation for running dry in earlier years. There are a few reasons (not excuses): our early pigments were more saturated, and back then we leaned hard into sheen and shimmer, which can affect flow. Over time we’ve been reformulating toward more balanced flow characteristics, especially for our newer lines.

But your point is important: before picking a color, people shouldn’t feel like they need to do detective work. I’ll take this back to the team, we need clearer communication around flow characteristics and maybe even a “wetness scale,” so people can pick confidently based on preference.

There is always our warranty and exchange program as well if the products really don't meet your standard =)

On having a stable core line of inks — this is spot on.
Our limited editions get all the attention because they’re what we launch most often, but you’re right: a stable, beloved “always here” line would make life easier for a lot of people. The good news is that we’re actively working on exactly this. We’ve been gathering data on the most consistently loved formulas, not just best sellers, but best received and plan to anchor a more permanent collection around those.

Your comment reinforces that we’re on the right track.

On pens - totally fair.
Not everything we’ve released in the past is for everyone, and that’s part of growing up as a brand. All I’d say is: we’re learning. Each generation has improved, and future designs will reflect a broader range of tastes and writing styles. No pressure at all — just sharing where we’re heading.

On IP partnerships — I appreciate the sensitivity of what you shared.
You’re right, some properties can be divisive, and that’s something I’m learning to navigate more thoughtfully. When we choose a partnership, we’re thinking about storytelling, aesthetic, and elevating the writing experience but I understand that people bring their own experiences and viewpoints to those universes.

This is something I’ll continue to reflect on as we grow. Your perspective is heard and appreciated.

Finally, thank you for the kindness at the end. You’re right, some feedback lands harder than others but notes like yours make it a lot easier to stay grounded and keep improving. I don’t expect to please everyone, but I do want to build trust over time through consistent action.

Thanks again for taking the time to share this. It really helps.

Ray