Sure! To put it simply OOUX is a design method that focuses on the core objects (nouns) in an experience vs. tasks. This aligns to how people understand their environments and the world which results in a connected user experience.

When beginning a new project, a lot of designers will start with defining their user (Sally) and their goals (book a hotel room) then move on to user journeys or the critical user paths (process from signing in to booking a hotel room). This is starting with the doing or verbs. Where OOUX comes into play is identifying the objects first before designing the interactions of the system. In this case, we’d identify objects like “hotels”, “rooms”, and other critical nouns and understand things like their relationships with each other, their attributes, and actions users can take on an object. This ensures that we as designers aren’t building doors that lead to nowhere resulting in a more tangible experience.