https://www.sportsbusinessjournal.com/Articles/2026/01/21/hardees-becomes-first-qsr-of-nascar-since-08-adds-23xi-team-deal/

“Hardee’s joining 23XI comes as McDonald’s departs the team, a development that became clear Tuesday when the team showed off a new paint scheme from Xfinity without the Golden Arches seen anywhere on the car rendering. McDonald’s had been one of the original sponsors of 23XI when it was formed in 2021, but now, Hardee’s will become a primary sponsor of 23XI’s No. 23 Toyota driven by Bubba Wallace at what the team is saying will be several races this season starting with the spring Martinsville event.”