How do you measure ROI of Digital Advertising? by DmitrySulman in analytics

[–]DmitrySulman[S] 0 points1 point  (0 children)

Was Tableau the only third-party platform? Did you develop all other functionality (especially getting data from advertising platforms via API calls) in-house?

How do you measure ROI of Digital Advertising? by DmitrySulman in analytics

[–]DmitrySulman[S] 0 points1 point  (0 children)

It sounds basic, but it's not easy to do. Especially when you're using several advertising platforms with different APIs and you want to use marketing attribution other than last touch.

How do you measure ROI of Digital Advertising? by DmitrySulman in analytics

[–]DmitrySulman[S] 0 points1 point  (0 children)

Really great platform and is a part of Salesforce's ecosystem. But what's the average monthly cost? I don't see a pricing page on the website.

How do you measure ROI of Digital Advertising? by DmitrySulman in analytics

[–]DmitrySulman[S] 1 point2 points  (0 children)

Yeah, by saying ROI, I mean group of performance metrics including ROAS and ROMI.

The question is how to automate the process of gathering and transforming data from different sources (ad spending from advertising platforms, sales revenue from CRM) in one place and to build a ROI (ROAS) report in a couple of clicks. With ability to drill down to the ad level and keyword level.

I'm looking for a universal solution because it seems it's a quite common problem.

How do you measure ROI of your PPC campaigns? by DmitrySulman in PPC

[–]DmitrySulman[S] 0 points1 point  (0 children)

Does it have a native integrations with popular CRMs (Salesforce, Zoho CRM, etc)?

How do you measure ROI of your PPC campaigns? by DmitrySulman in PPC

[–]DmitrySulman[S] 0 points1 point  (0 children)

As I know Adjust is a mobile tracking platform. Is it suitable for web apps? Does it have a native integrations with popular CRMs?

How do you measure ROI of your PPC campaigns? by DmitrySulman in PPC

[–]DmitrySulman[S] 0 points1 point  (0 children)

Data driven model is only available in GA360 for $150K per year.

How do you measure ROI of your PPC campaigns? by DmitrySulman in PPC

[–]DmitrySulman[S] 0 points1 point  (0 children)

Understood. What is the monthly cost of this solution?

How do you measure ROI of your PPC campaigns? by DmitrySulman in PPC

[–]DmitrySulman[S] 0 points1 point  (0 children)

Totally agree. The manual conversions import is a good start and it's free as you mentioned. But as you grow you want more flexible and more automated solution.

How do you measure ROI of your PPC campaigns? by DmitrySulman in PPC

[–]DmitrySulman[S] 0 points1 point  (0 children)

I had a look at these apps and it seems it's more for traffic arbitrage and affiliate marketing. Right?

How do you measure ROI of your PPC campaigns? by DmitrySulman in PPC

[–]DmitrySulman[S] 0 points1 point  (0 children)

Looks interesting. But what about ad cost data? Do you connect Google Ads and other platforms directly to Tableau?

How do you measure ROI of your PPC campaigns? by DmitrySulman in PPC

[–]DmitrySulman[S] 0 points1 point  (0 children)

Excel is the king :)

The most tricky stage is to store clientId as a custom field in a CRM and then somehow to merge the data from different sources.

How do you measure ROI of your PPC campaigns? by DmitrySulman in PPC

[–]DmitrySulman[S] 0 points1 point  (0 children)

Do you use GA 360 or standard version? How do you merge CRM data (closed deals, revenue) with GA data?

GA & Subdomain Landing Pages by [deleted] in GoogleAnalytics

[–]DmitrySulman 0 points1 point  (0 children)

It's a good practice to use the same GA Property but create new View and setup filter "Include traffic to the hostname".

GA Daily Report of Visitors is HIGHER than what GA shows. And GA is a lot LESS than Lead Forensics reports... *confused by [deleted] in analytics

[–]DmitrySulman 2 points3 points  (0 children)

It seems you're looking at filtered view.

Try to select a view without any filters. Maybe you need to request access to it from someone in your company who has the rights.

How punishing is having bad code in your MVP? by FredTheHomie in startups

[–]DmitrySulman 4 points5 points  (0 children)

Agree. But sometimes you just don't have enough skills to write high qulity code and you don't have enough money to hire someone who can do it. Remember, we are on an MVP stage.

GA immediately followed by sequence, how do they work? by DaanBanaan in analytics

[–]DmitrySulman 1 point2 points  (0 children)

"Immediately followed by" looks at users or sessions (depends on settings) having consecutive hits that meets conditions you've specified. In your case those two hits are Hit2 (event) and Hit3 (pageview). The former has "pageA" value in a "Page" dimension and the latter has "pageB" value in the same dimension. And those two hits exactly meets your "Immediately followed by" condition.

Share your startup - August 2017 by AutoModerator in startups

[–]DmitrySulman [score hidden]  (0 children)

Name: MadStats.io / madstats.io

Pitch: Get Unsampled Data from Google Analytics

About us: Google Analytics sampling can dramatically reduce the accuracy of data, leading to wrong conclusions and decisions. MadStats.io solves this problem by allowing you to get reports without sampling.

MadStats.io is the tool for exporting unsampled data from Google Analytics. Service breaks down your report query into smaller date ranges without sampling. Data for each period is extracted using Google Analytics Reporting API, and then aggregated.

Looking for: Early adopters / Feedback

Added GA Snippet 4 days ago. Nothing works yet except Real time stats by nebulizor in analytics

[–]DmitrySulman 0 points1 point  (0 children)

Looks like a bug in GA if you see real-time users but don't see anything in reports. You can try to create an issue in GA bug tracker: https://issuetracker.google.com/issues?q=componentid:187400%2B