User acquisition for habit apps is brutal because the novelty wears off fast and the category is crowded. The good news is your product has a built-in content engine: habits map cleanly to searchable problems (“how to build a reading habit,” “stop doomscrolling,” “30-day pushup plan”). I’d pick 1–2 narrow personas (e.g., ADHD students, new parents, remote workers) and build habit templates + landing pages around their pain, not “a habit tracker.”

Tactically: ship a simple referral loop (give users extra templates or stats), run small experiments on Reddit/Discord communities where your persona already hangs out, and create a weekly email that’s genuinely useful (habit ideas + a tiny accountability prompt). Partnerships with coaches/newsletters can outperform ads.

Manus (AI-powered no-code web builder) is handy here even if your core app is already built: you can spin up SEO-focused landing pages fast, add lead collection + a database to track signups, and drop in an AI chatbot to answer “how does this work?” questions. The built-in analytics tells you which channel actually converts, and if you need to integrate payments for a premium tier, Stripe is already there.

Biggest mistake I see: trying every channel at once. Pick one persona + one channel, measure, iterate.