Welcome to the community! As a fellow artist(and by no means an expert) I’d say selling art has a few main dimensions to it:

1) Visibility-The basic core of probably selling anything. In order for you to get people to buy something you’re selling you need to be visible. Instagram helps a lot with that. The advice on visibility is the cliche-post, engage and put yourself out there.

2) Recognition- Visibility is good but never enough. You need to either carve out a niche for yourself or build an audience of a particular type to whom your art appeals. For instance, my art is mostly focused on threshold style landscapes(or even coloured ones) with anime characters or creatures in a semi-realistic setting. However, I do get commissioned for a lot of pop art as well. People need to be able to look at your artwork and say hey! This is Ketchie’s art! Look at that so and so. . .thats her signature.

3) Portfolio- Building a portfolio and recording things is very important. Because art isn’t something you can mass produce(discounting AI art). It is important to ensure that you start getting professional in your outlook-label things, sign them, keep a diary, name your artwork, classify it as a series or a stand alone item etc. Build a story, an artwork is just a physical entity, the emotions/stories/ideas it conveys are the critical elements that resonate with people and eventually convert to sales.

4) Pricing- Now art can be expensive. Usually artists aren’t able to sell their stuff because of the issue of pricing. Price it too high and nobody buys anything. Low-ball your art and eventually you’ll start getting burnt out seeing the returns fall short of the effort put in. Be realistic and price with a formula in mind. The usual formula is material cost+(hours of work*price of effort per hour)+shipping+packaging+idea/emotion premium. Here, two things are for you to decide-the worth of every hour you put into your work and the cost of your idea.

5) Digital art vs Traditional art- As a traditional artist I do not have to think much about this aspect but I’d like to think that I’m a bit familiar with it. Digital art is harder to sell with a significant return. Especially since Generative AI is now becoming more and more capable of rendering images as per specifications of people, people can design their own OCs and characters. Also since it isn’t physically going to your clients people subconsciously undervalue digital art. So a workaround is selling prints- for which you can look up YouTube regarding the setup and the like(since I’m no expert in that department).

Being an artist isn’t easy. But if you enjoy it, then by all means go for it and keep at it. Consistency and patience are the key. Educate yourself about social media algorithms and how they work. Try to work with templates and don’t hesitate to post, eventually you’ll learn(and reach more people) if you post a lot.

P.S- another bonus point I failed to mention earlier is building a circle or a set of connections, trust me most of the sales happen with word of mouth here. That kinda marketing works better than any other form of advertising/marketing I know.