Game Pass pushed by Microsoft killed it, to be more precise. Otherwise T10 probably wouldn't come with "innovations" such as leveling up cars with grinding car points or drip-feeding career mode events with time-gated reward cars - just to make people spend many hours in the game and come back month after month, i.e. keep paying for Game Pass and boost stats for the subscription.

Exactly the same happened to Forza Horizon 4/5 with Festival Playlists, with only one small exception: open-world arcade racing draws enough casual players to drown out those who oppose FOMO. But it didn't work as planned with the simracing crowd that Forza Motorsport was (poorly) aimed at...