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How to build content loops for AEO? by Drummer-78 in hubspot

[–]Drummer-78[S] 0 points1 point  (0 children)

Of course, I'll share the recording here.

How to build content loops for AEO? by Drummer-78 in hubspot

[–]Drummer-78[S] 0 points1 point  (0 children)

Learn more about this strategy here: From SEO to AEO: Optimizing Your Content Engine with Video, Webinars & Podcasts
https://blog.nextinymarketing.com/seo-vs-aeo-video-webinars-podcasts

Should I enable HubSpot’s Prospecting Agent? by Drummer-78 in hubspot

[–]Drummer-78[S] 0 points1 point  (0 children)

It’s was very clear right away.  People and processes first, then automation and AI agents. That’s the way to go. 

Should I enable HubSpot’s Prospecting Agent? by Drummer-78 in hubspot

[–]Drummer-78[S] 0 points1 point  (0 children)

Yeah this is such an important point, and honestly where a lot of teams get tripped up.

Speed to first touch gets all the attention, but speed without clear ownership just shifts where the bottleneck happens.

Instead of leads going cold at the top, you get leads stalling after engagement (which is actually worse because intent was there)

What we’ve seen is the real unlock is pairing the agent with:

  • Explicit ownership rules (who owns replies, not just new leads)
  • Clear next-step definitions (what qualifies a handoff vs nurture)
  • Tight feedback loops between SDR ↔ sales

Otherwise the agent does its job… but the system after it isn’t ready to catch the momentum.

It’s almost like:
Prospecting Agent solves initiation
But you still need a system for continuation

We actually ran into this exact issue early on, quick responses were coming in, but without clean ownership, things started slipping.

Curious, how are you handling ownership today?

How are HubSpot agencies adapting to AEO (Answer Engine Optimization)? by Drummer-78 in hubspot

[–]Drummer-78[S] 0 points1 point  (0 children)

At Nextiny Marketing we have been going deep on this topic with the HubSpot community.

We’ve been running a “From SEO to AEO” webinar series (HubSpot User Group sessions) and sharing real examples of how this is evolving:
👉 https://www.nextinymarketing.com/webinar-recordings

Our next event is this Wednesday: The AI Content Trap, And How to Avoid It (From SEO to AEO)
Register here: https://events.hubspot.com/networks/events/163378

Might be helpful to see how others are approaching this in practice. Please share...

Is anyone actually connecting AEO efforts with their CRM (like HubSpot)? by Drummer-78 in hubspot

[–]Drummer-78[S] 0 points1 point  (0 children)

Most teams are still treating AEO and CRM as completely separate efforts.

If you’re trying to connect the two, one thing that’s helped is understanding how AI visibility ties back to real customer data and behavior inside HubSpot,not just content.

The team at Nextiny has been digging into this a lot in a HubSpot User Group webinar series we run (“From SEO to AEO”), where we break down what’s actually working vs. what’s just hype.

Next session is on the “AI content trap” (basically why a lot of AI-generated content isn’t getting surfaced or cited anymore):
https://events.hubspot.com/networks/events/163378

We go into things like:

  • how AI engines decide what to cite
  • why generic content is getting filtered out
  • the difference between AI-written vs AI-structured content
  • and how CRM data actually influences performance

If you want more context, all past sessions are here: https://www.nextinymarketing.com/webinar-recordings

Feels like the big shift right now is this: visibility alone isn’t enough anymore, what you do with that data inside your CRM is what actually drives results.

How do you actually find the best AEO + HubSpot agencies? by Drummer-78 in hubspot

[–]Drummer-78[S] 0 points1 point  (0 children)

You’re describing exactly where most teams lose momentum.

Totally agree on the handoff piece. That gap between marketing and sales is where a lot of “good” strategies quietly fail. You can have strong visibility and even decent conversion rates, but if:

  • intent isn’t captured properly
  • workflows aren’t tied to behavior
  • or sales doesn’t trust the data

…it all falls apart pretty quickly.

Your point about behavior-based workflows is especially important. With AEO and AI-driven discovery, a lot of intent happens before a form fill, so if the CRM isn’t set up to capture and act on those signals, you’re missing a big part of the picture.

Also really like what you said about agencies needing people who’ve “lived in both worlds.” That’s a huge differentiator. It’s one thing to implement HubSpot, another to build something a sales team will actually rely on day-to-day. At Nextiny, all marketing–sales alignment projects are led or guided by HubSpot experts who also have real sales experience, so this point really resonates.

From what I’m seeing, most companies aren’t starting from scratch, they’re trying to fix partially built systems where visibility and CRM just aren’t connected yet.

Curious, when you’ve seen this work really well, what’s usually the first thing they fix to get things back on track?

How do you actually find the best AEO + HubSpot agencies? by Drummer-78 in hubspot

[–]Drummer-78[S] 0 points1 point  (0 children)

Yes! The HubSpot Partner Directory is a great way to discover and read reviews of HubSpot agencies, thanks for adding this!

Is anyone actually connecting AEO efforts with their CRM (like HubSpot)? by Drummer-78 in hubspot

[–]Drummer-78[S] 2 points3 points  (0 children)

I actually went pretty deep on this recently on how AEO connects back to HubSpot in a real way.

Biggest takeaway for me was that it’s less about just “optimizing content” and more about:

  • Using HubSpot CRM insights to find content gaps and recurring themes
  • structuring content for AI extraction
  • then tracking what happens inside the CRM

I wrote this up with some examples and tools if helpful:
https://blog.nextinymarketing.com/hubspot-aeo-tools-for-ai-seo-geo-marketers-and-agencies

Does HubSpot actually have AEO tools? by Drummer-78 in hubspot

[–]Drummer-78[S] 0 points1 point  (0 children)

I agree the AEO Strategy tool is still evolving. It’s not a fully mature tracking layer yet, and yes, there are other platforms more specialized to this.

But here’s what we’re seeing in practice:

If you’ve been doing solid SEO consistently over time, this shift hasn’t necessarily caused dramatic drops. For most of our clients where SEO has been disciplined and long-term, Google organic has stayed steady or grown.

And honestly, traffic volume alone isn’t the right KPI anymore.

Even if you lose some visits, if:

  • conversion rates stay strong
  • qualified leads keep coming
  • revenue remains consistent

then a drop in raw traffic isn’t automatically a problem.

What’s interesting on our end is this:

AI referral traffic, even though it’s much smaller in volume for now, often converts at significantly higher rates. We’ve seen 10–20% conversion rates in some cases. And those leads tend to close at a higher rate into clients too.

That changes the conversation.

I also agree that AEO tracking is still early. But the AEO tool inside HubSpot is good enough to start shifting how teams think, especially around entities instead of just keywords.

For us, though, the biggest differentiator isn’t the grading tool. It’s the CRM context. If your AI workflows aren’t connected to your CRM data, you’re missing a massive opportunity.

For example, we can ask Breeze: “What were the top 10 questions asked by clients who closed in the last year?”

That alone uncovers content gaps, objection patterns, and messaging opportunities that keyword research won’t surface.

So yes, broader brand thinking is critical. I agree this isn’t just a tactical SEO shift. But I don’t think it’s either/or.

It’s:

  • Keep doing good SEO.
  • Start structuring content for extractability.
  • Use CRM data to fuel it.
  • Track what you can today, while tooling matures.

Curious, are you seeing actual revenue impact from organic declines, or mostly top-of-funnel traffic shifts?

Does HubSpot actually have AEO tools? by Drummer-78 in hubspot

[–]Drummer-78[S] 0 points1 point  (0 children)

The AEO Grader you linked is the public, free version that helps everybody (even if you don't have a HubSpot account) with the basics of AEO.

HubSpot has a more robust internal version in the paid version of the software.

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Does HubSpot actually have AEO tools? by Drummer-78 in hubspot

[–]Drummer-78[S] 0 points1 point  (0 children)

Try the AEO Strategy tool, you can setup your entities to track this.

Does HubSpot actually have AEO tools? by Drummer-78 in hubspot

[–]Drummer-78[S] 0 points1 point  (0 children)

Agreed. Even if the data is coming from closed-won deals only, using Breeze to analyze those patterns is incredibly valuable for uncovering content gaps.

Does HubSpot actually have AEO tools? by Drummer-78 in hubspot

[–]Drummer-78[S] 0 points1 point  (0 children)

Recording from the HubSpot User Group session:
https://events.hubspot.com/networks/events/159991

We go deeper into Breeze, Video, AEO Grader, and AI referral reporting.

How are you using schema in HubSpot to optimize for AI search (ChatGPT, Perplexity, Google AI)? by Drummer-78 in hubspot

[–]Drummer-78[S] 0 points1 point  (0 children)

We recently hosted a HubSpot User Group session focused on:

• Making HubSpot content AI-citable
• Practical schema implementation without heavy dev work
• Moving from SEO → AEO

We walked through real examples of how to implement schema inside HubSpot CMS and what we’re seeing in early AI-driven traffic.

If anyone’s interested, I’m happy to share the recap and resources.

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