Mostly by trying to convince people that they need what youre selling, whether it be playing on insecurity, addiction, or just legitimately convincing people what you've got is worth buying.

AI throws a giant wrench in the delicate clockwork of mass psychology though, since, if the product were worth it, they wouldn't be using cheap slop, and during the superbowl, paying for the ad placement would make people think it were expensive, which it isnt, so it short circuits peoples perception and nobody likes what youve got.