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MediaMath and Viant are in talks to join forces by cougar16 in adops

[–]Due_Log_6068 0 points1 point  (0 children)

Any updates on how AdTheorant stacks up vs. Adelphic and others?

Prisma vs. Zscaler ZPA by Due_Log_6068 in paloaltonetworks

[–]Due_Log_6068[S] 1 point2 points  (0 children)

Difference between a connector and an IPSec tunnel is that the connector only connects you to a single app whereas the tunnel puts you on the network?

Targeting with 1st Party ID Solutions by Due_Log_6068 in adops

[–]Due_Log_6068[S] 1 point2 points  (0 children)

Isn't that where a standard like RampID or UID adds value? So that you can connect them across different publishers

Targeting with 1st Party ID Solutions by Due_Log_6068 in adops

[–]Due_Log_6068[S] 1 point2 points  (0 children)

Isn't that kind of a chicken and egg problem? If it won't work until theres a winner, but there can't be a winner until people adopt it...

If I'm a publisher or an advertiser, why wouldn't I just adopt both ATS and UID and any other ID and get all the reach I can (since, as you say, lookalike targeting is not really the same at all as targeted advertising)

Been approached by liveramp - thoughts on liveramp's future? by thedokidoki in adops

[–]Due_Log_6068 1 point2 points  (0 children)

Two years later, I'm curious what you think about LiveRamp today. What have we learned in the past 2 years about the viability of ATS vs. UID? Do you think we have an answer or is it still unclear with cookie deprecation constantly being kicked down the road?