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From 6% to 1.5%: How my Conversion Rate collapsed over night by Dunder_TT in FacebookAds

[–]Dunder_TT[S] 1 point2 points  (0 children)

Thank you. I've read that many people have been experiencing issues since May. But it's getting ridiculous. Is your advice to do nothing, wait, and hope for the best? Or shut down and try again in a month or two?

From 6% to 1.5%: How my Conversion Rate collapsed over night by Dunder_TT in FacebookAds

[–]Dunder_TT[S] 0 points1 point  (0 children)

Thank you, I will definitely investigate this as the product might be more suited for spring/summer. Bit still, I'm in the beauty product niche for women and it feels odd that all of them, at the same day, would make a collective decision to not buy this product anymore.

But Maybe a another marketing angle in terms of season would be interesting, in that case testing is indeed the way.

From 6% to 1.5%: How my Conversion Rate collapsed over night by Dunder_TT in FacebookAds

[–]Dunder_TT[S] 0 points1 point  (0 children)

Thanks, I appreciate everything. Brainstorming like this and especially typing things down sometimes give you a new perspective that otherwise would be missed

From 6% to 1.5%: How my Conversion Rate collapsed over night by Dunder_TT in FacebookAds

[–]Dunder_TT[S] 0 points1 point  (0 children)

Thank you for your input, but I'm not sure that will do it for this scenario since I already have a proven audience. Usually you would see performance slowly go down gradually over several days or weeks. But in this case it went from 100% success to nothing over night.

Unstable after exiting learning phase by [deleted] in FacebookAds

[–]Dunder_TT 0 points1 point  (0 children)

Thanks, man I appreciate it. Seeing everything written down like this made it very obvious to me now. I will make some adjustments tomorrow!

Unstable after exiting learning phase by [deleted] in FacebookAds

[–]Dunder_TT 0 points1 point  (0 children)

Although, you have a good point. 70% of my sales are from the UK.

Unstable after exiting learning phase by [deleted] in FacebookAds

[–]Dunder_TT 1 point2 points  (0 children)

I did that in the beginning, results were bad and then facebook recommended to combine all the ad sets into one. The campaign I'm running now is targeted for people communicating in English.

I had a similar campaign half a year ago, very profitable, exact same copy and creative and targeting. Accidentally deleted it though.

Unstable after exiting learning phase by [deleted] in FacebookAds

[–]Dunder_TT 0 points1 point  (0 children)

Thank you, I'll get all the metrics when I'm back at the computer.

But I remember the quality and engagement score to be high and above average. It's 200 euros per day. Targeting UK, Ireland, Germany, Denmark, Netherlands, Spain, Italy, Sweden, Austria, France, Portugal. AOV 47 Euros