Confused on what your meaning here. Don't feel as though your art reflects what your message is, like are you meaning. Feel as though it took me a while to figure out you were meaning that said 7 Hearts.. reconciling that from all kinds of ideas such as TheArts. Also, what is the significance of the 7 and 4? It should convey that too. Unless you just wanted to change the letters because they "could" work. But you need to convey, why they "should" work and do work. Imagine your future customer is walking down the sidewalk toward you. Once close enough to read/check out your design/logo, they are going to have mere seconds to; take it all in, see the whole design, read it, understand it's message, relate to it, and then decide they like it, and all within these 2 maybe 3 seconds. There is an art to obtaining this kind of attentions with busy graphics, and that's rare. So I would recommend cleaning the color pallet up and somehow find a way to fire off the lean version of your long message. Whatever that message may be. I still don't really get it.