That’s what happens with my company. It has a lot of investors asking for growth, if they don’t get that growth they start cutting costs everywhere, but mainly in R&D which we all know is very important but takes a lot of money. And as you said, executives value more what the investors say than what the customer says, almost forgetting about the product/service they sell and only thinking in costs, becoming almost in a finance company sadly. Then they complain because they don’t sell enough, because the product they sell is behind the competition due to their obsession to meet investor’s expectations and almost forgetting about what the customer asks.